Job Description
Responsibilities:
- Research, Develop, execute, manage, “Communications strategy” and “Media Strategy” to support business and deliver campaigns that drive brand, reputational and commercial growth.
- Work closely with Sales /Trade Marketing to analyze target markets and product mix and identify subsequent marketing opportunities to reach right target customer.
- Monitor market trends and research consumer markets and competitors' activities to aid in the development of marketing campaigns and inspire the development of high-quality creative assets.
- Ensure all communication materials (offline and online) conform to brand identity and where quality met timeline.
- Manage internal communication programming and messaging.
- Analyze marketing performance, optimize ROI for all advertising channels and events.
- Responsible for budget accountability, reporting and monthly forecast and spend accuracy.
- Team Management: lead and motivate marketing communications team and work collaboratively with stakeholders across the business (brand partners)
Qualifications
Requirements:
- At least 5 years’ experience in Marketing communications
- Ability to think strategically and commercially.
- Experienced in internal corporate communications and /or external communications, social / digital marketing.
- Strong understanding of social media in a professional setting and how to leverage social media/viral messaging.
- Experienced in leading projects from start to launch. (end – to -end)
- Able to build and manage a multidisciplinary team.
- A team player who is positive, hands on and able to get the best out of a team.
- Drive and resilience to deliver excellence amidst tight timelines and changing circumstances.
- Fluency in English is essential.
What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
