Digital Marketing Manager - Spa & Wellness

Company Description

Operating over 70 spas worldwide, MSpa is an international driving force in Spa & Wellness. MSpa’s journey began in Thailand in 1999 with Mandara Spa, and has since evolved and expanded to include the renowned Anantara Spa and AvaniSpa brand, as well as bespoke concepts. Our award winning spas continue to grow and adapt to suit the Spa & Wellness needs of all our guests.

Innovation and technology is naturally integrated with ancient healing traditions to provide our guests with a profound sense of wellbeing. Harnessing the natural beauty of our iconic locations allows for the ultimate Spa & Wellness experience in the most exotic and remote locations around the world.

The Spa & Wellness industry is constantly evolving and Wellness tourism is the fastest growing sector of tourism thus the Spa & Wellness consumer has become more sophisticated and will continue to demand more advanced offerings. MSpa core concept is reflective of such change and focuses on modern and aesthetic as well as holistic and alternative options.

Changing Spa to a probability as opposed to a chance experience for majority of our guests, we offer customizable options including demographic and location driven Wellness. This includes Wellness programs through in-house concepts which pays homage to the company heritage, as well as collaborations with well-known Wellness providers and Medi Spa companies.

Job Description

The Digital Marketing Manager will execute content strategy for Minor’s Spa & Wellness brands, developing compelling content for spa & wellness brand.com sites/pages and social media platforms to build brand recognition, attract website traffic, increase social media engagement, and promote lead generation. This role will manage brand.com sites/pages for medical wellness brands, social media outlets, and marketing automation tools. He/she will liaise with internal teams for content development and monitor and report on the online performance of the medical wellness clinics’ channels.

Key Responsibilities

• Content Creation – Collaborate with corporate spa, wellness clinic, and property teams to develop a wide range of content to support marketing and sales initiatives, engagement including blog and social media posts, videos and presentations.

• Social Media Management – Build, manage with social media calendar post, and execute content/editorial calendar, grow social media engagement.
• Website Management - Manage brand.com sites for medical wellness clinics, creating and posting content to drive organic traffic growth, monitor PPC performance together with digital ads, increase brand awareness, and promote lead generation.
• Marketing Automation – Develop and execute monthly EDMs for medical wellness clinics, provide monthly reporting on campaign performance.
• LINE communication - set up with guideline support providing to the spa & wellness to perform actively such board casting with business manning communication etiquette .

Qualifications

• 3 or more years experience in content marketing (hospitality and/or travel industry preferred) 
• Solid experience in marketing automation tools (i.e. GetResponse, MailChimp or others EDM plartform) with bachelor’s degree in marketing or related field
• Advanced skills in Adobe Creative Suite grpahic and video editing tools (i.e.Photoshop, Illustrator, Premier Pro, After Effects)
• Strong project management skills to managing and organising the post (photo/VDO shooting) to create content/editorial calendar deadlines
• Advanced English/ Thai language skills – Business communicaiton others language will be benefits; Chinese, RUS/CIS and Arabic
• Understiang Spa & Wellness treand