Marketing Associate - Platform Growth, TH

Company Description

About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Job Description

Get-to-know the role

This role requires looking after Platform Growth Marketing & In-app Optimization, and reports directly to OneGrab and Platform Growth marketing team. We are looking for someone with a tech and marketing background - preferably a strategic planning role in the marketing or agencies industry.

With Grab’s fast paced environment, you will need to be able to execute while navigating through the chaos and taking hands-on actions in a timely manner. You need to demonstrate analytical thinking and marketing communication skills to key stakeholders. The successful candidate has critical thinking although having limited information, problem solving skill, and stakeholder management.

The day-to-day activities:

• Lead the marketing campaigns to drive the growth of Grab as a platform including new users acquisition and users retention

• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and go-to-market strategy. React fast to mid-campaign performance and optimize in between campaign activities.

• Oversee and manage in-app media across all verticals, ensuring optimal performance and alignment with business objectives 

• Regularly monitor, analyze, and optimize in-app media placements to maximize visibility and conversion.

• Collaborate with cross-functional teams to roll-out and ensure the effectiveness of marketing campaigns and in-app media to align with the company's overall goals.

Qualifications

The must haves:

• Education: Must possess at least a Bachelor’s degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration

• At least 1-2 years of relevant marketing experience; digital marketing, media planning, or performance marketing, is preferred.

• Goal-oriented and can execute fast: Track record of success in achieving targets on time in a rapid growth, start-up environment

• Familiarity with technology including generative AI or programming language is preferred

• Collaborative: Effective in engaging and influencing stakeholders to achieve targets

• Data-driven, resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach and engage consumers effectively.

• Highly detail-oriented: Ensure the quality of all marketing materials and communications

• Good command in Thai and English: Fluency in spoken and written English is preferred

• Computer literacy, MS-office, and another instant program

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

• Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
• Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
• Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
• Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
• Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
• Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.