Marketing Manager Balkans (F/M - K/M)

The Marketing Manager West Balkans will be responsible for leading Marketing activities in the assigned markets, driving value creation and financial impact for the company.

Key responsibilities include:

• Developing marketing plans and ensuring their effective execution across West Balkans markets.

• Combining strategic thinking with strong operational management of multiple projects simultaneously.

• Working collaboratively within a matrix organization, particularly with Marketing and Commercial leadership teams.

• Leading the development of the company’s portfolio in West Balkans.

With the consumer at the center, responsibilities include:

• Partnering with the Country Manager, distributor marketing and commercial teams, as well as Cluster and Regional Marketing teams, to build best-in-class marketing and commercial capabilities.

• Delivering marketing plans based on local market insights and aligned with regional brand strategies.

• Ensuring excellent execution of ATL campaigns and strong BTL implementation in collaboration with distributors.

• Aligning Consumer Marketing, Customer Marketing and Commercial teams around clear “Where to Play” and “How to Win” strategies.

• Leading a team of two Customer Marketing Managers internally, along with close collaboration with distributor teams.

• Building strong marketing capabilities at partner level to enable effective brand execution.

• Driving sustainable NSV and case growth through the implementation of best-in-class Revenue Growth Management practices.

• Delivering annual brand targets.

To succeed in this role, the ideal candidate will bring:

• Minimum 7 years of progressive experience in Marketing roles.

• Strong commercial acumen gained through Customer Management or Customer Marketing experience.

• Solid Consumer Marketing experience, including Brand Management and Marketing planning.

• Leadership experience within Marketing and/or Commercial functions.

• Experience in brand strategy, planning, performance tracking and budget management.

• Ability to prepare impactful presentations and influence stakeholders.

• Strong cross-cultural communication skills.

• Fluency in English (spoken and written).

Preferred experience:

• Experience in West Balkans markets.

• Experience managing marketing activities in distributor markets.

• FMCG, drinks or luxury categories background.

• Degree and/or professional Marketing qualifications.

The role requires:

• Strong leadership capabilities.

• A mindset that challenges the status quo and encourages innovative thinking.

• Entrepreneurial drive aligned with Fearless and Founders principles.

• Strategic and analytical thinking with the ability to connect insights to action.

• Proactive, hands-on approach.

• Strong organizational skills and ability to manage multiple priorities.

• Comfort working under pressure and managing ambiguity.

• Strong communication skills across all organizational levels.

• Ability to build collaborative relationships across the business.

Additionally:

• Belonging: Ability to foster an inclusive environment where individuals feel valued and supported.

• Self-awareness: Understanding of personal strengths, development areas and impact on others.

• People Agility: Capacity to navigate complex interpersonal dynamics and drive collective performance.

• Results Agility: Consistent delivery of results in new and challenging situations.

• Mental Agility: Critical thinking and creative problem-solving capabilities.

• Change Agility: Curiosity, adaptability and a growth mindset.

Are you motivated to challenge conventions and drive innovation?
Do you thrive in collaborative environments and enjoy inspiring others?
Are you ready to make a meaningful impact?

This is an opportunity to contribute to a global organization with a strong entrepreneurial heritage and a passion for creating exceptional consumer experiences.

Bacardi is an equal opportunity employer that values workforce diversity. Diversity and inclusion are embedded into all aspects of the culture to drive sustainable business success and growth.

The responsibilities described above are not exhaustive and may evolve according to business needs.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

• Medical, Critical Illness, and Life Insurance

• Calm Meditation App subscription (free)

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.