Marketing Manager, APAC

About:

The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its sixth season.

SailGP also races for a better future, championing a world powered by nature. Underpinning the organisation’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity.

SailGP is a global organisation with defined values that shape the culture of its team – Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance. 

Role overview

SailGP is seeking a dynamic Marketing Manager to lead brand growth and awareness across the Asia-Pacific region. Based in Sydney, you’ll drive the development and execution of event marketing strategies across APAC markets - including campaign activations, ticketing, broadcast tune-in, digital, social and partnership initiatives.

Reporting into the Head of Marketing & Communications, APAC, this role will lead event marketing, working with, and providing direction to agencies to deliver a compelling, consistent international brand. 

This role requires creativity, a digital marketeer with attention to detail and excellent project/people management skills, with experience in the development and delivery of impactful marketing strategies and campaigns.

You will be responsible for cross-functional campaigns working closely with Communications, Brand, Social, Content and Partnerships - both within the Region and across SailGP’s global business - to amplify SailGP in APAC.

Key responsibilities

Audience growth & Fan engagement (year-round focus)

• Own audience profiles and insights, establishing yourself as the regional expert on fan needs, behaviors, relationship with SailGP and engagement opportunities - informing broader marketing, media and event strategies.
• Partner with the Head of Marketing & Communications to identify and create fan-first, culturally relevant experiences that authentically connect SailGP with sport, lifestyle, and entertainment communities.
• Expand beyond event marketing to drive awareness and fan acquisition through integrated campaigns that drive broadcast viewership and SailGP+ subscriptions across the Region.
• Collaborate with the Head of Marketing & Communications to develop marketing plans, and own project management and execution to deliver against them.
• Own the shape of the fan journey and focus our efforts on achieving maximum positive impact at every stage 
  

Event marketing & campaign management

• Lead end-to-end event marketing campaigns across APAC, driving fan engagement, audience growth, and achieving KPIs such as ticket sales, awareness and engagement.
• Develop and manage a digital-first marketing toolkit and creative assets to support local teams and amplify messaging through stakeholders, media and partnerships.
• Provide creative leadership (in partnership with design and video teams) to deliver high-performing, insight-led creative assets tailored to regional audiences. Ensure briefs are in clear objectives and creative inspiration to drive the most engaging output.
• Work closely with the Social & paid media team to run campaigns across social, email and content marketing, to maximise ticketing and fan acquisition outcomes.
• Be creative with bringing well researched activation ideas to partners & key stakeholders, which support our growth strategy and aim to deliver world-class fan experiences.
• Maintain post-event buzz through strategic activations and targeted campaigns that deepen fan engagement and fuel ongoing advocacy for SailGP.
• Lead on‑site marketing delivery during event weeks, ensuring brand consistency, partner activation support, content capture coordination and real‑time campaign optimisation.
  
  

Ticketing promotion

• Support ticket launches and sales leading up to each event with relevant plans, campaigns and creatives to drive awareness and conversion. 
• Collaborate with cross-functional teams to develop persuasive and informative content for ticketing promotions across various channels, including social media, paid digital, email, website and print materials.
• Analyse the performance of ticketing campaigns, working closely with the social, content and paid media team to optimise results. 
• Support the Ticketing team by providing regular insights, learnings and recommendations for future events, highlighting successes and areas for improvement. 
• Apply historical insights from previous seasons (repeat cities) to strengthen future planning, ensuring each campaign builds on past learnings and market-specific nuances.

Reporting & Analysis

• Deliver weekly media reporting, contribute to monthly marketing reports, and post-event wrap reports that capture insights and drive ongoing campaign optimisation.
• Work with the Head of Marketing & Communications on the budget process to ensure efficient, impact-driven allocation across channels and initiatives.
• Track spend, raise POs, reconcile invoices and ensure all activity is within budget.
• Analysing customer data, identifying target audiences and creating segmented campaigns for different customer groups.
• Tracking KPIs, analysing data to identify trends and insights as well as provide regular reporting across all marketing campaigns and channels.

About You

• 5+ years of experience in marketing, ideally within sports or entertainment industries
• Proven track record of building and executing multi-channel campaigns that drive ticket sales, fan acquisition and brand growth
• Deep understanding of Asia-Pacific market dynamics, digital marketing, media trends and audience behavior
• Exceptional project management and organisational skills, with the ability to manage multiple workstreams and deadlines
• Experience working with creative and media agencies, managing integrated, multi-channel marketing plans
• Creatively led with the ability to inspire standout campaigns and confidently present ideas to stakeholders and partners
• Collaborative and comfortable working across global and cross-functional teams, with a proactive, solutions-oriented mindset
• Entrepreneurial spirit with a strong work ethic, high attention to detail, and passion for exceeding expectations

Location:

SailGP Office in Sydney, Australia. Hybrid working model with a minimum of 3 days per week in the Sydney Office.

SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.