About Us:
Afinitas, headquartered in St. Louis, Missouri, is a global leader in equipment, forming systems, and essential accessory products that support transportation, water, and utility precast concrete infrastructure worldwide. We provide industry-leading production equipment; highly engineered formwork; and a broad portfolio of precast concrete, electrical, and construction accessories, along with structural products and systems designed for bridge, highway, and heavy construction applications. Afinitas is part of BW Forsyth Partners, LLC, the investment group of global manufacturing and engineering consulting firm Barry-Wehmiller, a $3 billion organization with nearly 12,000 team members, united by a common belief: to use the power of business to build a better world.
Job Description:
About the Role
We’re looking for a Marketing Lead to help shape how we connect with our customers and tell our story.
In this role, you’ll develop and execute integrated marketing strategies that drive brand awareness, support sales, and create meaningful customer engagement. You’ll partner closely with cross-functional teams and play a key role in bringing our marketing initiatives to life—from strategy through execution.
This is a great fit for someone who enjoys both big-picture thinking and hands-on marketing work.
What You’ll Do
- Develop and execute multi-channel marketing campaigns aligned to business goals
- Lead planning and execution of trade shows and events (booth design, messaging, presence)
- Support sales enablement through tools, content, and marketing assets
- Manage and enhance platforms like Showpad and website content
- Build strong relationships with industry associations and partners
- Help create engaging content (presentations, collateral, photos, videos)
- Measure campaign performance and use insights to improve results
- Bring structure to marketing through scalable processes and strong project management
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–10 years of B2B marketing experience (industrial or manufacturing preferred)
- Strong experience with events and trade shows (global experience preferred)
- Background in sales support and marketing content creation
- Ability to manage multiple projects and priorities effectively
- Working knowledge of graphic design tools
- Experience building or improving marketing processes and workflows
- Strong communication skills and ability to collaborate across teams
What Makes You Successful
- You think strategically but aren’t afraid to roll up your sleeves
- You build strong relationships and influence without formal authority
- You bring organization and clarity to complex work
- You’re energized by creating meaningful experiences for customers and teams
- You believe in continuous learning and improvement
#LI-CW1
At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.
Company:
AfinitasSkills Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- 5-10 years of B2B marketing experience (industrial or manufacturing preferred)
- Strong experience with events and trade shows
- Background in sales support and marketing content creation
- Ability to manage multiple projects and priorities effectively
- Working knowledge of graphic design tools
- Experience building or improving marketing processes and workflows
- Strong communication skills and ability to collaborate across teams
Barry-Wehmiller Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Barry-Wehmiller and has not been reviewed or approved by Barry-Wehmiller.
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Retirement Support — A 401(k) with immediate vesting and a defined company match is provided, supporting structured long‑term savings. Plan specifics are documented in the current benefits handbook.
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Parental & Family Support — Paid parental leave is available for both birth and secondary caregivers, complemented by family‑building supports such as fertility benefits. Company‑paid disability coverage offers additional income protection around family events.
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Wellbeing & Lifestyle Benefits — A wellness incentive program can significantly reduce medical premiums when requirements are met. Telehealth and second‑opinion services, along with other resources, broaden everyday support.
Barry-Wehmiller Insights
What We Do
We’re Building A Better World. We’re more than just a successful capital equipment and engineering solutions firm. We’re an organization fiercely committed to improving the lives of our team members across the globe. By providing meaningful work in an environment of care and compassion, we send them home fulfilled by their time with us, rather than drained by it. We understand what every human being on the planet desires: to know that who they are and what they do matter. As a business, we have a unique opportunity to let them know that they do. Through our Truly Human Leadership culture and personal growth initiatives, we help them become their best selves. And when we bring out their best, they give their best. To their work, their team members and friends, our customers and suppliers, the people in the communities in which they work and live, and--most important of all--to their families. And before you know it, a better job has helped build a better world!
