Marketing Lead

Job Description:

At Phreesia, we’re transforming the patient intake process and driving better healthcare outcomes through innovative technology. We are seeking a Marketing Lead to support and accelerate our marketing initiatives across key B2B healthcare segments. This role is ideal for a proactive, curious, and adaptable marketer who thrives in a dynamic environment and is excited to help turn ideas into action.

As a Marketing Lead, you will take ownership of key marketing initiatives and act as a critical partner to the Marketing Manager. You’ll contribute meaningfully to strategic execution, bringing ideas to life, managing cross-functional efforts, and ensuring campaigns are delivered with efficiency and impact. This role is well-suited for someone who enjoys trying new things, is curious about continuous learning, embraces ambiguity, and leverages tools to streamline work and improve outcomes.

Support the marketing and go-to-market plan for your segment to generate demand, including:

• Own and execute multi-channel marketing campaigns across digital, email, social, events, and other channels—focused on generating awareness, engagement, and pipeline growth
• Partner closely with the Marketing Manager to bring campaign strategies to life with clarity, precision, and efficiency
• Use tools such as Marketo, Google Analytics, ChatGPT, and Monday.com to drive process improvements, manage timelines, and deliver high-quality work at scale
• Coordinate cross-functional collaboration with Product, Sales, Content, and Creative teams to develop compelling assets and messaging
• Support project management from campaign planning through launch, measurement, and retrospective
• Analyze campaign data to extract actionable insights and recommend improvements or optimizations
• Contribute to campaign briefs, proposals, and performance recaps
• Manage segment-specific partnerships and third-party relationships, including event planning and co-branded initiatives
• Develop persona-based messaging and content tailored to the needs of diverse healthcare stakeholders
• Deepen your understanding of Phreesia’s customer segments, solutions, and competitive landscape to serve as a go-to resource within the marketing team
• Maintain awareness of U.S. healthcare industry trends, especially within single-specialty care models
• Support voice-of-the-customer research to inform messaging, strategy, and positioning
• Bring curiosity and a learning mindset—proactively testing new approaches and optimizing existing ones
• Adapt and pivot quickly as goals and priorities shift in a fast-paced environment

• 3–5 years of experience in marketing, preferably in B2B SaaS, healthcare, or a related field
• Proven ability to lead and manage projects involving multiple stakeholders and tight timelines
• Demonstrated experience with campaign execution, performance tracking, and optimization across channels
• A flexible and curious mindset—excited to try new tools, refine workflows, and solve problems creatively
• Strong written and verbal communication skills, with an ability to craft clear, compelling messaging
• Strong attention to detail, ensuring quality and accuracy across campaign planning, execution, and reporting
• Analytical thinking with experience using data to inform decisions and improve performance
• Comfortable working independently and collaboratively within a cross-functional team
• Familiarity with U.S. healthcare industry trends and how they affect provider organizations, particularly in single-specialty segments
• Ability to navigate ambiguity with confidence, prioritize effectively, and stay focused in a dynamic environment
• Proficiency with Salesforce and Microsoft Office Suite (PowerPoint, Excel, Word), with working knowledge of ChatGPT
• Availability to travel occasionally for in-person team meetings when appropriate

Base pay for US is $75,000 - $90,000, depending on qualifications. In addition, Phreesia also offers equity as part of an attractive & comprehensive Total Rewards package. 

Phreesia is a fully remote company; however, candidates located in ET and CT regions are given priority in the hiring process.

Who We Are:

At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.

Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!

We strive to provide a diverse and inclusive environment and are an equal opportunity employer.