Job Description:
We’re looking for a strategic and purpose-driven marketing leader to accelerate demand and strengthen the Royal Canin brand across our Cluster.In this role, you’ll uncover deep insights around Pet Ownership and healthy pet needs to shape our brand strategy — bringing to life meaningful, data-driven experiences for Pet Owners across all touchpoints. You’ll turn strategy into impact: driving awareness, engagement, and loyalty, while delivering both short-term growth and long-term brand value.What will be your key responsibilities?
- Proven experience leading marketing for a major brand or corporation.
- Deep expertise in brand strategy, media, digital, and CRM.
- Strategic agility, strong leadership, and the ability to influence across a matrixed environment.
- Genuine curiosity for consumers and passion for making pets’ lives healthier and happier.
- Lead brand and healthy pet diagnostics to shape the Cluster Brand Activation Plan.
- Create integrated, insight-led campaigns that deliver a seamless, premium brand experience.
- Manage A&P budgets to maximize impact and ROI.
- Drive engagement, conversion, and retention across all Pet Owner touchpoints.
- Collaborate with global and regional teams to deliver best-in-class activations.
- Work alongside diverse, talented Associates guided by our Five Principles.
- Join a purpose-led company building the world we want tomorrow, today.
- Enjoy best-in-class learning and development through Mars University.
- Receive a competitive salary and benefits package, including company bonus.
Top Skills
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
