Marketing Lead - Unilever International Malaysia

Job Title: Marketing Lead - Unilever International Malaysia
Location: Malaysia
About the Brand
 

Unilever International is Unilever’s White Space Arm.

We work across the world to fill white spaces for Unilever.

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and Southeast Asia and North Asia.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:

• We will be the fastest route-to-market globally.

• We go where no (man, woman or distributor) has ever explored.

• Impossible is an opinion, not a fact.

• Speed is our currency.

• When brands are built right, they can last a lifetime.

About the Role:

• We build categories and brands like Cif, Horlicks, Simple, St Ives, Snuggle, Vaseline, Close Up, Hellmann’s, globally across markets, media and channels, by enhancing brand awareness and brand through creative and effective digital mediums. We launch Unilever brands in new markets and bring them to life.

• You’ll play a central role in delivering continued growth of Malaysia business via seeding and scale-up plans for Unilever core brands.

• You’ll lead holistic marketing plans including social media, influencers, shopper marketing, and impactful brand activation to grow penetration and market share.

Key Responsibilities:
 

Marketing & New Product Development (NPD)

• Lead best in class holistic marketing plans for key brand launch and growth in Malaysia e.g., Simple, Pepsodent,  Pond’s, ST Ives, Hellmann’s

• Lead local social assets creative development and media plan with agencies; Point Of Sales Materials (POSM) development and execution; activations; with diligent performance tracking.

• Collaborate with UI global BG team and regional cross functional team to land NPDs in Malaysia.
   

Business Performance Analysis & Actions

• Partner with Marketing Head and Business Development Managers (BDMs) to deliver in-year revenue, penetration, market share targets.

• Support Marketing Head in preparing for key business reviews/ presentations.

• Qualify new brand seeding opportunities via consumer insight, market analysis, financial feasibility.

• Develop marketing plans and innovation calendar to drive Annual Joint Business Planning exercise with Distributors/ Retailers.

• Own and track Brand Marketing Investment (BMI) budgets.
   

Stakeholder Management

• Develop strong working relationships with local BDMs, distributor marketing teams, and creative/ media/ activation agencies.

• Share best practices and learnings with wider marketing team and reapply others’ successes.
   

Key Stakeholders:

• UI Marketing, Business Development, Supply Chain and Finance.

• Creative and media agencies, brand activation agencies.

• Distributors and retailers (drug-pharma, beauty, hyper/ supermarket).
   

Essential Experience/Skill/Knowledge:

• 6-8 years of marketing experience in Malaysia in top-tier FMCG companies.

• Demonstrate strategic mindset, entrepreneurial drive, and adaptability.

• Have effective communication in English, negotiation, and influencing skills.

• Solid project management skills to independently lead and deliver key initiatives.

• Track record of delivering brand revenue, market share, and penetration growth.

• Bachelor’s degree in any discipline.

About Unilever: 
 

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future. 

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.