UP.Labs is a first-of-its-kind venture lab unlocking the future of transportation and mobility.
The Role
Lead AI-first marketing for a B2B SaaS startup: build agentic content pipelines, launch automated GTM and brand campaigns, drive programmatic SEO, create AI-assisted sales enablement, and continuously optimize messaging and growth through automation.
Summary Generated by Built In
About GroundTruth
GroundTruth is an AI-powered billing and invoice intelligence platform that solves a critical problem for transportation and logistics enterprises: most billing errors are caught too late - or never caught at all - creating disputes, write-offs, and revenue leakage.
Our agentic platform continuously observes agreements, communications, and exceptions that shape billing across each load's lifecycle, organizes this fragmented data into a clear source of truth, and surfaces inconsistencies before invoices are sent.
Our customers (mid-market and enterprise transportation companies, freight brokers, and shippers) trust us to turn billing chaos into a revenue advantage. We're backed by industry leader J.B. Hunt and powered by a lean team.
The Opportunity
We are looking for an AI-forward Marketing Lead - someone who views AI agents, LLMs, and automation workflows as their core team. Instead of asking for budget to hire an agency or a team, you know how to build, prompt, and orchestrate AI agents to scale content, SEO, and demand gen.
You are a high-agency builder who thrives on owning a combination of marketing strategy, hands-on execution, and using cutting-edge tech to achieve massive output with a lean footprint.
In this role, you will:
- Scale Content via Agentic Workflows: Build and manage automated content pipelines (using tools like Make, Zapier, or custom LLM frameworks) to generate web content, social media assets, presentations, and campaigns at velocity.
- Launch Autonomous GTM and Brand Campaigns: Design and deploy go-to-market initiatives using AI-driven insights and automation to target the right audiences, test positioning, and capture demand.
- Spearhead Programmatic SEO and Digital Growth: Set up and oversee automated SEO and digital marketing engines that continuously optimize and scale our digital footprint, driving organic discovery for logistics and AI-driven solutions.
- Establish AI-Assisted Sales Enablement: Equip sales and business development colleagues with dynamic, hyper-personalized collateral and deck-generation workflows that help close deals faster.
- Optimize Messaging: Utilize AI testing loops to continuously refine, iterate, and sharpen GroundTruth's positioning based on real-world customer data and market feedback.
- Proactively Push the Company to Its Next Level: Identify and plug strategic gaps, recommend where budget will have the greatest impact, and drive expansion initiatives beyond our current customer base.
Qualifications
- 5-15 years of marketing experience, predominantly in seed, Series A, and/or Series B venture-backed SaaS startup environments.
- Background in B2B technology marketing for mid-market and enterprise SaaS products (preferably agentic AI products).
- A track record of leveraging technology to carry out the work of a traditional marketing department.
- An obsession for AI tooling, prompt engineering, and marketing automation.
- A sharp editorial eye and understanding of how to distill complex technology products into compelling narratives that resonate.
- Experience in AI, logistics, transportation, or supply chain technology is highly preferred.
- You're energized by autonomy, ownership, and hands-on work that isn’t confined to one specific area.
- You possess the communication skills and strategic thinking needed to ensure final (AI-generated) output is high quality, human-grade, and on-brand.
- Bachelor’s degree in marketing, communications, graphic design, or similar field.
Why Join GroundTruth
- Build the future of agentic marketing. You won't just use AI tools, you'll pioneer how a lean team scales impact through intelligent automation.
- Own a critical function. As the Marketing Lead, you'll shape how GroundTruth is perceived and how we win in the market.
- Work with a proven team. Built by founders and engineers obsessed with solving real operational problems for enterprise customers.
- Remote flexibility. Work from anywhere on a full-time, part-time, or contract basis.
Skills Required
- 5-15 years of marketing experience in seed, Series A, or Series B venture-backed SaaS startups
- Background in B2B technology marketing for mid-market and enterprise SaaS products
- Track record of leveraging technology to perform the work of a traditional marketing department
- Strong expertise and obsession with AI tooling, prompt engineering, and marketing automation
- Experience building automated content pipelines and using tools like Make, Zapier, or custom LLM frameworks
- Sharp editorial eye; ability to distill complex technology into compelling narratives
- Experience in AI, logistics, transportation, or supply chain technology
- Bachelor's degree in marketing, communications, graphic design, or a similar field
- Strong communication skills and strategic thinking to ensure high-quality AI-generated output
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The Company
What We Do
We work with global corporate partners to identify the most pressing challenges that they, and broader society, face. Inspired by these complex problems, we launch startups built by proven entrepreneurs, product leaders and technologists that use their agility and talent to develop transformative solutions. After these companies have matured and proven market fit, our corporate partners are able to acquire them, reaping strategic value while enriching their culture and core business. We believe this to be the shortest road to a faster, cleaner, safer, and more accessible future.
Why Work With Us
We launch and innovate 6-8 portfolio organizations a year where no day is the same.
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