Key Responsibilities
- Develop and execute integrated marketing strategies across ATL, BTL, digital, branch, and partner channels to drive product awareness, lead generation, customer acquisition, and portfolio growth.
- Build and manage customer acquisition and lifecycle marketing programs focused on lead generation, conversion, retention, engagement, and cross-sell opportunities.
- Lead Direct-to-Customer (D2C) marketing initiatives by leveraging customer insights and analytics to run targeted campaigns across WhatsApp, SMS, Email, Mobile App, Website, and other digital channels.
- Drive digital marketing initiatives including website optimization, landing page development, SEO-led content, customer communication journeys, and AI-powered marketing solutions.
- Monitor campaign performance, customer behaviour, marketing ROI, and business impact to continuously optimize strategies and marketing investments.
- Create compelling product communication and marketing collateral such as brochures, leaflets, posters, presentations, branch branding, videos, sales enablement tools, and AI-generated creative assets.
- Lead customer communication across online and offline touchpoints, ensuring consistency of messaging and adherence to regulatory, legal, and compliance requirements.
- Plan and execute on-ground marketing programs including branch branding, kiosks, exhibitions, local area marketing activities, regional campaigns, and partner activations to strengthen market presence and drive walk-ins.
- Support product launches, internal communication initiatives, leadership presentations, and sales enablement programs through impactful marketing strategies and business insights.
- Collaborate closely with Product, Sales, Analytics, Brand, Compliance, Legal, Technology, Operations, Regional Marketing teams, and external agencies to ensure seamless planning and execution.
- Drive strong governance across marketing initiatives by managing stakeholders, timelines, budgets, compliance requirements, and regional execution priorities.
- Own the end-to-end product marketing charter for Retail Asset businesses, ensuring alignment with strategic business objectives and growth ambitions.
Core Skills
Product Marketing
- D2C & Lifecycle Marketing
- Customer Cohort Strategy & Segmentation
- ATL & BTL Campaign Management
- Digital Marketing
- Lead Generation & Conversion Optimisation
- Branch & Regional Marketing
- Customer Communications
- Marketing Analytics & ROI
- Stakeholder Management
- Agency Management
- Project Management
- AI-enabled Marketing
- Content Strategy & Sales Enablement
Skills Required
- Product Marketing
- D2C and Lifecycle Marketing
- Customer Cohort Strategy and Segmentation
- ATL and BTL Campaign Management
- Digital Marketing
- Lead Generation and Conversion Optimization
- Branch and Regional Marketing
- Customer Communications
- Marketing Analytics and ROI
- Stakeholder Management
- Agency Management
- Project Management
- AI-enabled Marketing
- Content Strategy and Sales Enablement
What We Do
About Kotak Mahindra Group: Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited. The consolidated balance sheet of Kotak Mahindra Group is over 1 lakh crore and the consolidated net worth of the Group stands at 13,943 crore (approx US$ 2.6 billion) as on September 30, 2012. The Group offers a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, mutual funds, life insurance and investment banking, the Group caters to the diverse financial needs of individuals and the corporate sector. The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, California, Dubai, Abu Dhabi, Bahrain, Mauritius and Singapore. For more information, please visit the company’s website at http://www.kotak.com
