The Role
Own the company’s marketing engine by developing growth strategies, managing paid advertising, directing social media, building acquisition funnels, and supporting revenue growth. The role targets caregivers and care seekers, optimizes campaigns through KPIs and A/B testing, improves conversion and retention, identifies acquisition channels and partnerships, and reports marketing impact on transactions and revenue.
Summary Generated by Built In
Role Overview
A Professional Service Company is looking for a Marketing & Growth Manager,who will own the company's marketing engine. This person will be
responsible for developing and executing marketing strategies that increase brand
awareness, attract domestic worker/caregivers and employers (care seekers), and directly
drive sales and platform usage.
You will work at the intersection of strategy, performance marketing, and growth,
ensuring all marketing efforts produce measurable results.
Key Responsibilities
1. Marketing Strategy & Growth Planning
Develop and execute the company's overall marketing and growth strategy
Define target audience segments (care seekers & caregivers) and messaging
Plan campaigns aligned with user acquisition and revenue goals
Set clear KPIs and continuously optimize marketing performance
2. Paid Advertising & Performance Marketing
Plan, launch, and manage paid campaigns across platforms (Meta, Google, TikTok,
etc.)
Track conversions, leads, and cost per acquisition
Run A/B tests and optimize creatives, audiences, and funnels
Improve ROAS while reducing customer acquisition costs
3. Social Media Direction
Lead the strategy and direction of the company's social media presence
Develop content themes, campaign concepts, and posting calendars
Ensure consistent brand voice and messaging
Use social platforms to drive engagement, trust, and conversions
4. Customer Acquisition & Funnel Development
Build systems and funnels that consistently attract and convert users
Improve the journey from awareness to sign-up and payment
Identify new acquisition channels and partnership opportunities
Work closely with product and operations to improve conversion rates
5. Sales & Revenue Support
Align marketing campaigns with revenue and growth targets
Develop promotions and campaigns that drive platform transactions
Analyse user behaviour to improve conversion and retention
Provide regular reports on how marketing contributes to revenue
Requirements
Requirements
Proven experience in marketing, growth, or performance marketing
Strong knowledge of digital advertising platforms
Experience managing customer acquisition campaigns
Solid understanding of social media strategy and brand direction
Data-driven with strong analytical skills
Ability to manage multiple campaigns and work in a fast-paced environment
Nice to Have
Experience in a marketplace, tech startup, or platform business
Familiarity with marketing automation or CRM tools
Copywriting or content creation skills
What Success Looks Like
Consistent growth in caregivers and care seeker sign-ups
Improved ad performance and lower acquisition costs
Strong brand presence and engagement across social channels
Clear increase in platform transactions and revenue driven by marketing
Skills Required
- Proven experience in marketing, growth, or performance marketing
- Strong knowledge of digital advertising platforms
- Experience managing customer acquisition campaigns
- Solid understanding of social media strategy and brand direction
- Strong analytical and data-driven skills
- Ability to manage multiple campaigns in a fast-paced environment
- Experience in a marketplace, technology startup, or platform business
- Familiarity with marketing automation or CRM tools
- Copywriting or content creation skills
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The Company
What We Do
ACR Global, the brand name of Afconrecruit Ltd, is a consulting firm that helps African businesses grow through business ecosystems, organizational structures, recruitment, outsourcing, and team-performance optimization. It connects African organizations with international markets and opportunities, while supporting franchise expansion, mergers, acquisitions, talent development, and trade. The company began as a recruitment firm and has evolved into a broader African economic-development and business-growth partner.
