JOB DESCRIPTION: DOROKI GROWTH MARKETING MANAGER
Department: Growth
Experience: 5-7 years in Growth marketing
Location: Lagos, Nigeria
ABOUT DOROKI
Doroki is a comprehensive business management platform that empowers retail SMEs. It provides integrated features that enable retail SMEs to manage their entire business including, but not limited to, sales/billing, inventory management, vendor management, customer relationship management. Doroki gives businesses deep operational insights, full visibility across processes, and data to drive smart decisions. With its intuitive interface and powerful capabilities, Doroki helps businesses streamline operations and boost efficiency.
ABOUT THE ROLE
We're looking for a dynamic Growth Marketing Manager to drive Doroki's user acquisition, engagement, and retention. You'll focus on business management for medium to large businesses, developing and executing marketing strategies that boost growth and revenue. In this role, you'll need to understand medium-large business needs deeply, create targeted campaigns, and use data-driven strategies to expand the business network and market presence.
Your success will be measured by Doroki's user growth, engagement metrics, and market share expansion.
KEY RESPONSIBILITIES
- Campaign Strategy Development: Create and execute integrated marketing campaigns for small business merchants across online and offline channels.
- Customer Journey Mapping: Analyze target audiences to craft compelling messages that align with their decision-making process.
- Reporting: Provide clear performance updates to stakeholders, highlighting successes and areas for improvement.
- Campaign Management: Lead campaigns from planning to execution, optimizing budgets to meet business goals.
- Data Analysis: Use analytics tools to track performance and transform user behavior insights into actionable strategies.
- Cross-Department Collaboration: Work closely with sales teams to maximize lead conversion from marketing efforts.
- Continuous Testing and Refinement: Conduct A/B tests and implement industry best practices to enhance marketing effectiveness.
KEY COMPETENCIES
- Strong data orientation with expertise in analyzing marketing funnels and identifying growth opportunities.
- Self-motivated professional who excels in fast-paced environments.
- Self-motivated professional who excels in fast-paced environments.
- Strong analytical mindset with a proactive approach to problem-solving.
- Proven track record of achieving measurable business results through marketing initiatives.
- Deep understanding of medium-large business challenges and the payment processing landscape.
- Basic knowledge of databases and SQL is a plus
QUALIFICATIONS
- Experience: 5-7 years in growth marketing or related fields, preferably in merchant services or fintech. Product-led growth experience is a plus.
- Technical Skills: Proficiency in data analysis tools and marketing automation platforms.
- Creative Problem-Solving: Proven ability to develop innovative marketing solutions for customer engagement.
- Project Management: Strong organizational skills with the ability to handle multiple projects effectively.
- Market Knowledge: Deep understanding of merchant digital payments ecosystem and behavior.
- Communication Skills: Excellence in written and verbal communication for marketing content and team collaboration.
- Must have completed the mandatory NYSC
We are an equal opportunity employer and value diversity and inclusion. We do not discriminate on grounds of colour, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.
Top Skills
What We Do
Send, Pay, and Bank with Paga. Paga Group is a payments and financial services ecosystem for Africa. We focus on helping consumers and sellers pay, get paid, and access financial services. We also offer our platform as a service to third-party partners.
