The Role
Own the marketing function end to end, including qualified lead targets, pipeline contribution, channel strategy, budget allocation, analytics, attribution, outbound execution, email nurture, and sales alignment. Lead marketing performance reporting, define customer profiles and content strategy, and build and manage the marketing team. The role emphasizes measurable business outcomes across US and UK B2B markets rather than content production or campaign execution.
Summary Generated by Built In
2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.
What You Will Own
- Qualified lead targets and pipeline contribution from marketing
- Team direction and weekly priorities
- Ideal Customer Profile definition and content strategy approval
- Channel strategy and budget prioritization across inbound and outbound
- Budget allocation across channels
- Marketing analytics and attribution
- Hiring and building the marketing team
- Outbound marketing strategy and execution oversight
- Email nurture strategy
- Marketing and sales alignment
- Marketing performance reporting to leadership
What you will not own
Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes.
Requirements
Experience:
- 8-12 years in marketing, with a minimum of 3-4 years in a senior or strategic marketing role.
- Has personally owned a lead target, not contributed to one.
- Has worked in or closely with a technology services, SaaS, or AI company.
- Has managed a small team.
- Has run inbound and outbound marketing simultaneously.
- Has set up or significantly improved marketing analytics and attribution.
- Has operated in or marketed to US or UK markets, which is strongly preferred and not optional.
- Experience working with cross-functional teams including sales and business development.
Education:
- MBA in Marketing, Business Administration, or a related field preferred
- Relevant certifications or professional training in digital marketing, growth marketing, or marketing analytics will be considered an advantage
Mindset:
- Thinks in terms of outcomes, not activities
- Self-directed and sets priorities independently without waiting for direction
- Comfortable making decisions with incomplete information and owning the result
- Honest when things are not working and does not manage upward by hiding problems
- Understands that the quality of the team they build determines the quality of the results
What We Are Not Looking For
- Someone whose measure of marketing success is impressions, follower growth, or content volume without a connection to pipeline
- Someone who has only ever worked in large teams where personal ownership was unclear
- Someone who reaches for tools before understanding the problem
- Someone with no exposure to US or UK B2B buyers.
Benefits
A growth-driven environment with opportunities to lead, innovate, and upskill continuously.
Skills Required
- 8-12 years of marketing experience
- At least 3-4 years in a senior or strategic marketing role
- Personally owned a qualified lead target
- Experience in or closely with a technology services, SaaS, or AI company
- Experience managing a small team
- Experience running inbound and outbound marketing simultaneously
- Experience setting up or significantly improving marketing analytics and attribution
- Experience operating in or marketing to US or UK markets
- Experience working cross-functionally with sales and business development
- MBA in Marketing, Business Administration, or a related field
- Relevant certifications or professional training in digital marketing, growth marketing, or marketing analytics
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The Company
What We Do
2Base Technologies is a digital technology solutions company that builds future-ready products and platforms for students, educators, institutions, and businesses. Its offerings include artificial intelligence, generative AI, data science and analytics, IoT development, digital product engineering, and custom software. The company serves sectors such as education, financial technology, healthcare, insurance technology, transportation and logistics, food and beverage, and high-tech.
