The Role
The Marketing Executive will develop and execute marketing strategies using digital and traditional channels, create content, design graphics, and leverage AI tools to optimize campaigns and engage audiences.
Summary Generated by Built In
Job Brief
Our client in the automobile space is seeking a dynamic and creative Marketing Executive to join our team. The ideal candidate will have proven experience in marketing with strong skills in digital content creation, graphic design, and familiarity with AI tools that enhance marketing and creative processes. You will play a key role in developing and executing marketing strategies that strengthen our brand presence, engage our audience, and drive business growth through both Above-the-Line (ATL) and Below-the-Line (BTL) marketing initiatives.
Key Responsibilities
- Develop and execute marketing campaigns across digital, ATL, and BTL platforms.
- Create engaging content for social media, websites, email newsletters, and other marketing channels.
- Design promotional materials, graphics, and multimedia content to support campaigns.
- Manage and grow the company’s social media presence, ensuring consistent branding and engagement.
- Plan and coordinate ATL activities such as TV, radio, print, and outdoor advertising.
- Implement BTL activities such as events, activations, sponsorships, and direct marketing initiatives.
- Leverage AI-powered tools for content generation, campaign optimization, customer insights, and creative design.
- Monitor and analyze campaign performance, providing insights and recommendations to optimize results.
- Collaborate with Sales, Product, and Customer Service teams to align marketing initiatives with business objectives.
- Support the planning and execution of events, product launches, and promotional campaigns.
- Stay up to date with marketing trends, AI-driven innovations, and best practices to bring fresh ideas to the team.
Requirements
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2–3 years of proven experience in a marketing role.
- Strong skills in digital content creation (social media, blogs, video, email marketing).
- Proficiency in graphic design tools (Adobe Creative Suite, Canva, or similar).
- Knowledge of ATL and BTL marketing strategies.
- Familiarity with AI software (e.g., ChatGPT, Jasper, MidJourney, Photoshop AI, Canva AI, or similar).
- Excellent communication, creativity, and project management skills.
- Ability to work independently and as part of a collaborative team.
Benefits
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2-3 years of proven experience in a marketing role
- Strong skills in digital content creation
- Proficiency in graphic design tools
- Knowledge of ATL and BTL marketing strategies
- Familiarity with AI software
- Excellent communication, creativity, and project management skills
- Ability to work independently and as part of a collaborative team
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The Company
What We Do
Elidel Prestige Limited is a fully-owned indigenous Ghanaian Human Resource and Business Management Consultancy firm, specializing in manpower solutions, immigration support, and business advisory services.
