The Role
Executes territory-level BTL marketing activities, supports new product launches through displays and POSM, follows marketing guidelines, coordinates on-ground execution with sales, tracks brand performance and distribution, monitors competitor launches and schemes, and updates and analyzes marketing data.
Summary Generated by Built In
KRAs for the position of Marketing Executive are:-
- Handling the core marketing BTL activity of assigned Area
- Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc
- Adherence to the guidelines given by unit Marketing Manager
- Effectively utilize the marketing elements allotted for the assigned territory
- Help the sales team with the on ground marketing elements execution.
- Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory
- Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD.
- Data update and analysis for the unit.
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The Company
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
