The Role
Owns outbound lead generation programs across email, ABM, events, webinars, and other marketing channels. Responsibilities include prospect and competitive research, campaign messaging and optimization, sales alignment, event evaluation, webinar planning and execution, email follow-up, reporting, and day-to-day management of CRM, email, and webinar tools.
Summary Generated by Built In
Role Summary
HealthAsyst is a leading technology company based out of Bangalore India focusing on the US healthcare market with a product and services portfolio. The IT Services division works with leading ISVs, Medical Clearing Houses, Payment Solution Providers and Medical Device Manufacturers to overcome their challenges in product engineering, maintenance, quality assurance, mobile application development and integration. The product division of HealthAsyst partners with leading EHR and PMS vendors to provide cutting-edge SaaS patient engagement solutions to provider groups in the US market.
This is an experienced role in the marketing team where the individual will focus on the full lifecycle of our outbound lead generation programs. You’ll work closely with the Product Marketing, Sales, Customer Success, and leadership to execute campaigns across events, webinars, outbound programs, and marketing channels. The ideal candidate is hands-on, organized, data-driven, and comfortable managing multiple programs and marketing tools simultaneously.
Lead Generation
• Conduct market, competitive, and prospect research to identify relevant opportunities for demand generation and ABM campaigns.
• Develop and execute multi-touch outbound campaigns across email and other relevant channels to generate qualified engagement and sales meetings.
• Create personalized messaging and sequences aligned to target personas, accounts, industry challenges, and campaign objectives.
• Monitor campaign performance, including deliverability, opens, replies, positive responses, meetings, and conversion rates, and continuously optimize campaigns.
• Work closely with Sales to ensure timely follow-up on campaign responses and qualified leads.
Event Management
• Research and evaluate relevant industry conferences, trade shows, associations, and other events based on our ICP, target market, audience quality, and business objectives.
Webinar Management:
• Plan webinar topics and calendars in partnership with product marketing, sales, and customer success team.
• Support the development of webinar topics and formats based on audience needs, business priorities, and campaign objectives.
• Manage end-to-end webinar execution, including platform setup, landing pages, speaker coordination, invitations, rehearsals, technical checks, and day-of execution.
• Craft email sequences to generate registrations and maintain attendees with multiple, timely touchpoints
• Deliver report on attendees and send email campaigns to engage absentees for better response
Tools:
Adapt to the different tools used by the marketing team for CRM, Email Campaign, Webinar etc. and assist in day-to-day management
Critical Success Factors for this role
• Excellent analytical skills with the ability to leverage market, competitor, and prospect research in campaigns
• Strong understanding of B2B audiences, personas, ICPs, and prospect segmentation
• Experience working with CRM and email automation platforms
• Highly organized with the ability to balance competing priorities
• Strong communication skills (verbal, written, and active listening).
• Go-getter with a strong mindset towards action and follow-through
• Proactive mindset with a willingness to test, learn, and continuously improve marketing programs
• Adaptable under pressure, especially when managing events and webinars
Qualification:
MBA from a premium institute and excellent academic results
Skills Required
- MBA from a premium institute
- Excellent academic results
- Experience with CRM and email automation platforms
- Strong understanding of B2B audiences, personas, ideal customer profiles, and prospect segmentation
- Excellent analytical skills for market, competitor, and prospect research
- Strong verbal, written, and active listening communication skills
- Ability to manage competing priorities and multiple marketing programs
- Proactive, adaptable, action-oriented mindset with willingness to test and improve programs
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The Company
What We Do
HealthAsyst is a healthcare technology company that develops innovative IT solutions and services to enhance patient safety and simplify healthcare delivery. Its mission is to make healthcare more affordable, accessible, and efficient while serving as a trusted technology partner. Founded by Umesh Bajaj, the company provides technology-focused support for healthcare organizations and works to improve the way care is delivered.
