The Role
Drive MSME engagement and lead generation through WhatsApp, email, Meta, Instagram, Facebook, and LinkedIn campaigns. Create content, blogs, emails, creatives, and marketing collateral; execute Meta Ads and LinkedIn ABM campaigns; nurture leads; track campaign performance and conversions; adapt messaging for regional audiences; and collaborate with internal design and marketing teams.
Summary Generated by Built In
Experience: 2–4 years
Location: Bangalore
Industry: B2B / B2C / Industrial Marketing
Work Mode: Remote
Role Overview
We are looking for a Digital Marketing Executive to drive MSME engagement through
digital channels and support lead generation, nurturing, and customer engagement.
Key Responsibilities
● Manage campaigns across WhatsApp, Email, Meta, Instagram, Facebook, and
LinkedIn.
● Create engaging content, creatives, blogs, emails, and marketing collateral.
● Execute Meta Ads and LinkedIn ABM/Performance Marketing campaigns.
● Drive lead generation, lead nurturing, and customer engagement.
● Track campaign performance, leads, engagement, and conversions.
● Adapt content for MSME audiences and regional language requirements.
● Work with internal teams/designers to develop effective marketing campaigns.
Requirements
● 2–4 years of experience in B2B / B2C / Industrial Marketing.
● Hands-on experience with WhatsApp Business, Email Marketing, Meta Ads,
LinkedIn, SEO, and Social Media.
● Strong content creation and campaign analytics skills.
● English and Hindi mandatory; Kannada mandatory.
● Experience in MSME, SME, B2B, B2C, or Industrial Marketing is preferred
Skills Required
- 2-4 years of experience in B2B, B2C, or industrial marketing
- Hands-on experience with WhatsApp Business
- Hands-on experience with email marketing
- Hands-on experience with Meta Ads
- Hands-on experience with LinkedIn
- Hands-on experience with SEO
- Hands-on experience with social media marketing
- Strong content creation skills
- Strong campaign analytics skills
- English language proficiency
- Hindi language proficiency
- Kannada language proficiency
- Experience in MSME, SME, B2B, B2C, or industrial marketing
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
We are an early startup, building SaaS enabled marketplace for CapEx and Industrial services procurement. Get to know about us in detail!
