Marketing Executive / Sr. Marketing Executive

Job Title: Marketing Executive / Sr Marketing Executive

Location: Remote / Ahmedabad, Gujarat

Department: Marketing

Job Type: Full-time

About Simform:

Simform is a premier digital engineering company specialising in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform has strong capabilities across Microsoft, AWS, Google Cloud, and Databricks. With a presence in 6 countries, Simform primarily serves North America, the UK, and the Northern European market. Simform is well-recognised as one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow.

Job Summary

We are looking for a detail-oriented and execution-focused Marketing Executive to support Simform’s efforts in improving visibility across search engines and Large Language Models (LLMs). In this role, you will work closely with the Martech team to execute strategies around Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO. Your primary goal will be to enhance Simform’s discoverability across platforms like Google and AI-driven systems by improving content structure, citations, mentions, and authority signals. This is an ideal role for someone who enjoys research, structured execution, and staying ahead of how search is evolving beyond traditional SEO.

Roles & Responsibilities

• Execute AEO/GEO strategies to improve Simform’s visibility in AI-generated responses and search results

• Identify opportunities for brand mentions, citations, and inclusion in high authority sources

• Perform keyword, query, and intent research aligned with both traditional SEO and LLM discovery patterns

• Optimize existing content for structured answers, featured snippets, and AI friendly formats

• Support creation of content designed for LLM retrieval (FAQs, structured content, comparison pages, etc.)

• Track and monitor brand presence across LLMs (e.g., ChatGPT, Perplexity, Gemini) and search engines

• Conduct competitor analysis to identify gaps in visibility and citation opportunities

• Collaborate with content, SEO, and development teams to implement on-page and technical improvements

• Maintain trackers for keywords, citations, mentions, and visibility metrics

• Assist in backlink and authority-building initiatives

Requirements

• 4+ years of experience in marketing, preferably in B2B or technology domain

• Strong organizational and execution skills with attention to detail

• Good written and verbal communication skills

• Ability to manage multiple tasks and meet deadlines

• Exposure to content-driven marketing and SEO

• Basic understanding of B2B digital marketing

• Advanced understanding and willingness to learn AEO/GEO and evolving search trends

• Comfortable working with cross-functional teams and stakeholders

• Willingness to learn and adapt across different marketing functions (partnerships, content, analyst relations)

• Familiarity with tools like Excel, Word, Canva or project management tools

• Proficient in AI tools (e.g., ChatGPT, Claude, etc.) for research and productivity

• Self-driven with a strong sense of ownership and accountability

Skills

• Keyword research and search intent analysis

• On-page SEO and Off-page SEO

• Profound, SEMrush, Ahrefs

• Competitor research

• Microsoft 365 (Word, Excel, Powerpoint)

• Canva

• Website Analytics

• GA4 

Why Join Us:

• Young Team, Thriving Culture

• Flat-hierarchical, friendly, engineering-oriented, and growth-focused culture.

• Well-balanced learning and growth opportunities

• Free health insurance.

• Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks.

• Sponsorship for certifications/events and library service.

• Flexible work timing, leaves for life events, WFH and hybrid options