Marketing Enabler - Ophthalmology

Posted 8 Days Ago
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Budapest, HUN
In-Office
Mid level
Healthtech • Biotech • Pharmaceutical
The Role
Develop and execute ophthalmology disease-area and product marketing strategies, drive omnichannel and digital engagement, leverage data and AI insights, conduct market research, collaborate cross-functionally, ensure compliance, and build scalable capabilities to improve patient outcomes and commercial performance.
Summary Generated by Built In

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Opportunity

As a Marketing Enabler, you will play a key role in driving strategies that consistently translate our science into meaningful patient impact. By delivering these positive patient experiences, you will simultaneously drive measurable business growth and commercial excellence. You will collaborate with our local Ophthalmology disease area team and international teams to connect as one integrated system, contribute to disease area and product marketing, and engage with external stakeholders to enhance patient outcomes. 

  • Develop and implement disease area and product marketing strategies in alignment with Roche’s vision, to translate our science into meaningful patient impact.

  • Design and execute customer-focused commercial initiatives, ensuring compliance with ethical and legal standards.

  • Drive omnichannel engagement strategies, optimizing digital and traditional channels for impactful outreach.

  • Conduct market research and data analysis, gathering insights from patients, healthcare professionals, and key stakeholders.

  • Leverage advanced data and AI-driven insights for dynamic targeting, and real-time calibration of our marketing strategies.

  • Collaborate with cross-functional teams to build and adopt scalable, reusable capabilities that connect global and local expertise.

  • Drive digital transformation by leveraging innovative tools and platforms to enhance patient and stakeholder engagement.

  • You will be an active member of the local and global marketing community, contributing to cross-functional collaboration and driving impactful strategies.

Who You Are

  • University degree in life sciences, business, marketing, or a related field; an advanced degree (MBA, MSc) is a plus.

  • Deep experience in marketing and commercialization; experience with patient engagement in the healthcare or pharmaceutical industry is a major asset.

  • Proven capability in understanding of patient journeys, therapeutic areas, and market dynamics.

  • Skilled in omnichannel marketing, digital tools, and utilizing data and technology to generate insights and make better decisions, faster. 

  • Proven ability to work cross-functionally and lead discussions with diverse stakeholders.

  • Agile mindset with a strategic and entrepreneurial approach to problem-solving.

  • Fluent in local language and proficient in English, enabling seamless collaboration across teams.

 

 

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.


Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

Skills Required

  • University degree in life sciences, business, marketing, or a related field
  • Advanced degree (MBA, MSc)
  • Deep experience in marketing and commercialization
  • Experience with patient engagement in healthcare or pharmaceutical industry
  • Proven understanding of patient journeys, therapeutic areas, and market dynamics
  • Skilled in omnichannel marketing, digital tools, and using data/technology to generate insights
  • Familiarity with advanced data and AI-driven insights for targeting and strategy calibration
  • Ability to work cross-functionally and lead discussions with diverse stakeholders
  • Agile mindset with strategic and entrepreneurial problem-solving
  • Fluent in local language and proficient in English

Roche Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roche and has not been reviewed or approved by Roche.

  • Retirement Support U.S. materials describe a 401(k) with both matching and an additional company contribution, supported by formal plan documents and true‑up features. This structure is positioned as a standout element of the total package, particularly at Genentech.
  • Leave & Time Off Breadth Time‑off provisions include substantial vacation, a year‑end shutdown, and a paid six‑week sabbatical after six years. These elements indicate a recharge‑oriented approach within the U.S. offering.
  • Healthcare Strength Company materials emphasize comprehensive medical, dental, vision, and mental‑health resources alongside well‑being programs. Benefits pages consistently highlight breadth across core health coverage elements.

Roche Insights

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The Company
Provincia de Buenos Aires
93,797 Employees
Year Founded: 1896

What We Do

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).

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