Marketing Director

JOB SUMMARY / PURPOSE:

Reporting to the Market VP, the marketing Director defines & recommends the Market strategy in line with Segment positioning and ensure strategy implementation with its global alignment. The main objectives are to ensure profitable growth while keeping strong Customer Loyalty on the long run.

She/He anticipates the request of the Market and customers needs, defines and implements new product development, supports business Opportunities development and conversion, so to ensure the medium term sales development in line with business plan targets. She/He oversees and grow the market, consistently identifying revenue opportunities and managing consistent growth by securing new accounts, new applicative sub-segments.

Marketing Director is constantly interfacing with External Customers, co-suppliers and internal partner e.g. Product Manager, Technical Support, S&T, Communication, Industrial, Finance, supply chain, Business Development, & Commercial Excellence to ensure full success of the mission

KEY TASKS AND RESPONSIBILITIES

• Market analysis: Analyze the market in his field, gathering all information. Manage customer portfolio accordingly product and customer profitability

• Competition watch and analysis

• Monitor Pricing Policy around the globe

• Network: Develop and maintain his own network of clients, suppliers, and organizations in the environment, in order to promote Imerys image and reputation

• Opportunity management: Coordinate the identification of new applications or new products to be introduced in existing client or in new markets, follow the commercial approach and monitor results, in order to enlarge the market share of his portfolio

• Sales enablers: Support External Communication in production of sales enablers , impacting tools and participation of trade show, markets events. Together with communication, propose adapted Branding Policy in line with customer segmentation

Leading and coaching marketing team

• Leads marketing team, including but not limited to :

  • Recruiting & promoting gender / nationality diversity

  • Motivation & engagement

  • Providing directions & conducting coaching sessions, regular feedback and call reviews

  • Performance management

  • Career development

  • Conflict management

• Drives a performance culture within the team and develop a culture of customer centricity, hand in hand with the Commercial Excellence and the HR functions :

  • Applies & ensures application of "best-practice" commercial practices and processes

  • Constantly assesses and addresses potential skills gap and oversee up-skilling of the commercial team to develop their sales skills , in order to foster growth and be more customer centric

• Ensures Marketing team active participation in all Sales and Marketing management routines, sales huddles, opportunities review

JOB SPECIFICATIONS

Engineering degree or PhD in material science or chemistry, ideally completed by a MBA, or Master Degree/Bachelor’s degree in Business / Marketing or related field, with minimum of 7+ years of equivalent work-related experience in industrial marketing.

• Strong deep market and technical understanding of application (needs, production process, market structure, performance)

• Excellent business sense and ability to interact effectively with people from all backgrounds and levels, and to influence others

• Excellent leadership; project management, multitasking, and decision-making skills

• Strong drive for results

• Strategic understanding

• Excellent analytical and critical thinking and problem solving skills

• Excellent communication and presentation skills

• Successful track record in senior marketing roles and creating marketing campaigns

• Excellent leadership, communication, and decision-making skills

• Proven ability to plan and manage budgets

• Ability to use common IT tools (Excel, Word, Gsuite, Web tools)

• English: fluent (international environment)

and

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recruiting.support@ imerys.com
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