As Marketing Director – B2B, you will ensure operational continuity, strategic alignment and delivery of key marketing priorities for Tax Free Shopping at Global Blue. Reporting directly to the Global Blue CMO, you will play a critical role in leading the central B2B marketing team and driving impactful marketing initiatives in close collaboration with senior leadership across the organisation.
Your responsibilities include:
Ensuring continuity and consistent execution, of the existing B2B marketing strategy and operating model under the leadership of the Global Blue CMO.
Leading and orchestrating, the central B2B Marketing team composed of six marketing specialists in an international environment.
Leading and validating, Global Blue’s B2B content creation including white papers, insights, LinkedIn content, webinars and website messaging.
Driving the creation, of sales enablement tools such as sales decks, success cases, product videos and point‑of‑sale marketing materials.
Overseeing website management, event landing pages and creative deliverables to ensure brand consistency and performance.
Overseeing CRM usage, and marketing automation strategy to support lead generation, nurturing and performance tracking.
Coordinating with local marketing communities, to ensure alignment and effective deployment of global B2B marketing initiatives.
Every action has an impact. You will make a difference here if you are:
A strategic and forward‑thinking leader, able to provide clear direction while ensuring continuity and stability in a complex international environment.
A confident and inspiring people manager, capable of engaging, motivating and developing teams through trust, clarity and collaboration.
A strong communicator and influencer, comfortable interacting with senior leadership and aligning multiple stakeholders around shared objectives.
Hands‑on and execution‑oriented, able to balance strategic vision with pragmatism and a strong sense of ownership.
Adaptable and comfortable in multicultural environments, adjusting your leadership style to different cultures, markets and organisational contexts.
Key competencies to empower your journey. You’ll drive towards success if you are:
Experienced in senior B2B marketing roles, having operated within international and matrix organisations.
Proficient in defining and executing B2B marketing strategies, ensuring consistency across content, channels and geographies.
Skilled in B2B content development, including white papers, thought leadership, social media, webinars and website content.
Experienced in sales enablement execution, covering sales presentations, success cases, product videos and point‑of‑sale marketing materials.
Knowledgeable in CRM and marketing automation tools, supporting lead generation, nurturing and performance measurement.
Fluent in English, both written and spoken, enabling effective communication at global level; French is a plus.
Contract details & benefits:
Contract type: Fixed‑term contract (at least 9 months), full time
Location: Levallois‑Perret (hybrid – 3 days remote / 2 days on‑site)
Start date: As soon as possible
Salary: Negotiable (fixed base)
Status: Executive role with people management responsibilities
Health insurance: 70% employer‑funded coverage
Transport: 50% reimbursement of Navigo monthly pass
Meal vouchers: €12 per restaurant voucher (18 vouchers per month)
Profit sharing scheme
At Global Blue, we foster career growth through internal mobility, a multicultural environment, and an Agile Working Model that supports work-life balance and team spirit. Committed to sustainability, we prioritize positive impacts for employees, clients, and communities. Guided by our 5 Ways of Working, we focus on client satisfaction, collaboration, innovation, and value creation. As forward thinkers, we embrace open dialogue, continuous learning, and shared success to shape the future while delivering tangible results.
Feels like you? Explore further!
Let’s write the future together: apply now.
Important Notice for Applicants
Job-related scams are becoming increasingly common. To stay safe, please follow these guidelines when applying:
Submit applications only through official Global Blue channels. We do not use any third-party services or platforms for recruitment.
Always verify emails or LinkedIn messages. Ensure communications come from official @globalblue.com addresses or certified Global Blue recruiters/employees.
We will never ask for payment or personal financial information during the hiring process. If anyone requests this, it is a scam—report it immediately.
Skills Required
- Senior experience in B2B marketing within an international environment
- Strong strategic mindset with hands-on execution capability
- Proven people management, leadership and stakeholder management skills in a multicultural environment
- Experience with CRM and marketing automation tools
- Fluent in English; French is a plus
What We Do
At Global Blue, we firmly believe that enhancing the shopping experience drives performance. Our mission is to seamlessly connect shoppers and brands worldwide by simplifying the shopping experience and boosting retailer performance. With over 40 years of industry expertise, we have pioneered Tax Free Shopping and expanded into the Payment and Post-Purchase business. As a technology partner, we lead our industries with innovative technology and data-driven insights, bringing unparalleled value at every touchpoint along the shopping journey. We support retailers in handling over 35 million Tax Free Shopping transactions every year and our payment partners in elevating the experience of more than 31 million transactions worldwide. Our post-purchase solutions also cater to the needs of over 47m e-commerce shoppers. Listed on the New York Stock Exchange, we generated €20bn Sales in Store and €311M revenue in FY 2022/23. Our diverse community of over 2,000 employees represent more than 80 nationalities across 53 countries. At Global Blue, we cultivate a culture of empowerment, encouraging our teams to collaborate and support one another. Together, we innovate, create, and strive towards a brighter future for the businesses we serve. With Global Blue, enjoy the journey.
