Marketing Director

Reposted 3 Days Ago
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Tokyo, JPN
In-Office
Senior level
Healthtech
The Role
The Marketing Director oversees product and brand management, drives product launches, conducts market research, develops marketing strategies, and collaborates with various teams to optimize outreach and engagement.
Summary Generated by Built In

Key Responsibilities

Strategic Partner to the GM

  • Serve as the GM’s right arm in refining Masimo Japan’s five-year strategy and shaping the future direction of the business.
  • Act as a senior thought partner to the GM on business growth, portfolio priorities, market development, organization capability, and commercial transformation.
  • Contribute as a core member of the Japan Leadership Team, bringing a strategic marketing and market insight perspective to broader management discussions.
  • Help identify the key strategic choices Masimo Japan needs to make in order to accelerate growth and strengthen its competitive position.
  • Translate the GM’s vision and business priorities into actionable marketing and commercial strategies.
  • Support cross-functional alignment across Sales, Clinical, Regulatory Affairs, QA, Service, Finance, Operations, and regional/global stakeholders.

Required Experience and Capabilities

  • Significant experience in strategic marketing, upstream marketing, commercial strategy, market development, business unit leadership, portfolio management, or related leadership roles.
  • Strong experience developing growth strategy, market strategy, business plans, or portfolio strategies in Japan.
  • Ability to serve as a strategic partner to a GM, Country Manager, Business Unit Head, or senior commercial leader.
  • Strong understanding of upstream marketing, including market assessment, customer insight generation, opportunity sizing, segmentation, positioning, value proposition development, and portfolio prioritization.
  • Experience leading or influencing mid- to long-term business planning, ideally including three- to five-year strategy development.


Preferred Experience

  • Medical device, healthcare, life sciences, diagnostics, digital health, consumer health, or other regulated product experience.
  • Experience in patient monitoring, critical care, hospital equipment, medical technology, diagnostics, or clinically oriented healthcare products.
  • Experience in both B2B healthcare and consumer-oriented or patient-oriented healthcare products.


Skills Required

  • 5-7 years working in product/brand marketing
  • Experience with regulated healthcare products
  • Strong communication and presentation skills
  • Advanced ability with Microsoft Office suite

Masimo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Masimo and has not been reviewed or approved by Masimo.

  • Healthcare Strength Comprehensive medical, dental, and vision coverage is offered alongside company‑paid life insurance at 2x salary and long‑term disability coverage. The package reflects broad core health protection.
  • Leave & Time Off Breadth Policies include 15 days of paid vacation to start, up to 10 paid holidays, 40 hours of sick time, and defined paid parental leave components. This structure provides clear, multi‑category time‑off coverage.
  • Wellbeing & Lifestyle Benefits An EAP, corporate discounts, and onsite amenities such as a café, wellness center, and gym are available at certain locations. These perks enhance day‑to‑day support where onsite access exists.

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The Company
HQ: Irvine, California
3,639 Employees
Year Founded: 1989

What We Do

Masimo (NASDAQ: MASI) is a global medical technology company that develops and produces a wide array of industry-leading monitoring technologies, including innovative measurements, sensors, patient monitors, and automation and connectivity solutions. Our mission is to improve life, improve patient outcomes, reduce the cost of care, and take noninvasive monitoring to new sites and applications. Masimo SET® Measure-through Motion and Low Perfusion™ pulse oximetry, introduced in 1995, has been shown to outperform other pulse oximetry technologies in over 100 independent and objective studies, which can be found at www.masimo.com/evidence/featured-studies/feature. Masimo SET® is estimated to be used on more than 200 million patients around the world each year and is the primary pulse oximetry at all 10 top U.S. hospitals as ranked in the 2025 Newsweek World’s Best Hospitals listing. Additional information about Masimo and its products may be found at www.masimo.com.

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