Duties & Responsibilities:
The position’s responsibilities include, but are not limited to:
Product and brand management support (upstream marketing)
Drive innovation pipeline through early stages to ensure insight-based customer-centric products together with global marketing team:
Analyze market dynamics and trends in opportunity areas
Identify competitive products with targets, messaging, and pricing
Conduct primary/secondary market research to identify and quantify opportunities and challenges within existing and new markets
Capture and prioritize voice of the customer
Draft TPP/ product brief, and work with engineering to vet and explore new product ideas
Ensure new product launch readiness:
Define the brand strategy and roadmap
Develop use cases, product concept proposals, and product requirements documentation
Analyze product line trends in volume, sales price, margin and recommend strategies to optimize profitability
Work with operations on new product costs, build forecast, and production to support global implementation strategies
Support technical writing and documentation team on manuals and learning materials
Deliver new product launch:
Drive new product launches and product extensions
Manage product lifecycle planning
Explore external opportunities for product partnership, product acquisition initiatives
Downstream marketing coordination
Market definition
Conduct primary/secondary market research to identify and quantify market size, growth opportunity, competitive alternatives, market factors
Identify key segments along with specific users and choosers within each segment
Positioning and messaging
Define competitive or standard of care alternatives, key positioning attributes, and advantages / disadvantages vs. alternatives
Define benefits/outcomes-based messaging for each segment for measurements, products
Develop marketing campaign themes to drive an integrated marketing message
Collaborate with Regulatory Affair / QAQC to obtain approvals (PDMA)
Downstream marketing plan & execution
Evaluate and define requirements for collateral that powerfully communicates the value proposition, including brochures, spec sheets, white papers, reprints, videos
Drive execution of the marketing plan by working daily with Marketing Communications
Report on the results of the marketing plan, recommend alternations in plan to optimize results
Channel support
Ensure marketing message is being communicated by channel partners in a consistent manner and in alignment with legal and regulatory guidelines
Introduce channel marketing/promotions to address market challenges, exploit untapped opportunities
Drive aspects of training required for channel management personnel
Support channel partner meetings with data, presentation material, and attendance as needed
Assess and identify new channels of distribution or new models that enable new channels
Market Development Support
Identify barriers to product use and develop optimal process for initial and ongoing clinical support and integration into care pathways, including in-service/installation, policy/procedure development
Identify and segment users, build reference list, develop strong advocates
Identify key opinion leaders and influential organizations to establish strong relationships to drive advocacy
Identify long-term market development strategies to overcome barriers and take advantage of opportunities including clinical research, guidelines/recommendations/standards, influential organizations, product development, business development opportunities
Minimum & Preferred Qualifications and Experience:
Minimum Qualifications:
5-7 years working in product / brand marketing, including knowledge of new product launch stage gate process and brand development
Experience with regulated healthcare products (PMDA) required, ideally medical products in consumer markets
Strong communication and presentation skills
Experience in regulated healthcare product and selling into HCPs, and other channels vis product mechanism of action, clinical data and evidence
Advanced ability with the Microsoft Office suite of applications (Word, Excel, PowerPoint, etc)
Preferred Qualifications:
- Prior experience working within medical devices or life sciences company
- Consumer Packaged Goods experience
- Retail/shopper marketing experience
- Strategic knowledge of ecommerce & digital marketing activation
- Previous experience in strategic planning
Skills Required
- 5-7 years working in product/brand marketing
- Experience with regulated healthcare products
- Strong communication and presentation skills
- Advanced ability with Microsoft Office suite
Masimo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Masimo and has not been reviewed or approved by Masimo.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered alongside company‑paid life insurance at 2x salary and long‑term disability coverage. The package reflects broad core health protection.
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Leave & Time Off Breadth — Policies include 15 days of paid vacation to start, up to 10 paid holidays, 40 hours of sick time, and defined paid parental leave components. This structure provides clear, multi‑category time‑off coverage.
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Wellbeing & Lifestyle Benefits — An EAP, corporate discounts, and onsite amenities such as a café, wellness center, and gym are available at certain locations. These perks enhance day‑to‑day support where onsite access exists.
Masimo Insights
What We Do
Masimo (NASDAQ: MASI) is a global medical technology company that develops and produces a wide array of industry-leading monitoring technologies, including innovative measurements, sensors, patient monitors, and automation and connectivity solutions. Our mission is to improve life, improve patient outcomes, reduce the cost of care, and take noninvasive monitoring to new sites and applications. Masimo SET® Measure-through Motion and Low Perfusion™ pulse oximetry, introduced in 1995, has been shown to outperform other pulse oximetry technologies in over 100 independent and objective studies, which can be found at www.masimo.com/evidence/featured-studies/feature. Masimo SET® is estimated to be used on more than 200 million patients around the world each year and is the primary pulse oximetry at all 10 top U.S. hospitals as ranked in the 2025 Newsweek World’s Best Hospitals listing. Additional information about Masimo and its products may be found at www.masimo.com.
