Marketing Director

SUMMARY OF THE ROLE

Lead and manage the marketing function by initiating, planning, implementing, and evaluating local marketing strategies in line with corporate and regional guidelines to strengthen the company's image, reputation and to increase Jotun brand awareness, sales, and customer satisfaction.
This position is based in Ho Chi Minh City, Vietnam, reporting directly to the General Director and is part of the Jotun Vietnam management team.

Responsibilities:

• In cooperation with the Heads of Sales, develop and implement marketing strategies, action plans, budgets, and resources by understanding market needs and practices to secure strong brand and product positioning in the local market.
• The position is responsible for developing, establishing, and supporting the implementation of the regional Marketing strategy in the local market to deliver on both growth and profitability targets and be part of the management team in directing and supporting the company’s profitable growth.
• Manage and lead the marketing team by setting clear targets and framework, coaching, supporting, following up, and monitoring each team member in line with the Penguin Spirit to ensure the effectiveness and efficiency of the whole marketing team.
• Manage marketing activities to promote Jotun with customers, architects, developers, designers, and shipyards across four segments: Decorative, Marine, Protective and Powder Coatings.
• Initiate and follow up on marketing activities such as conducting market research, overseeing product development and design, launching new products, overseeing advertising campaigns, and monitoring sales performance.
• Develop and implement proper pricing and product management strategies in cooperation with the Head of Sales by analyzing market information about customers and competitors to increase market share over the long run while meeting profit maximization objectives and customer satisfaction.
• Support the Sales departments by marketing activities/services and ensure that the distribution network aligns with the Multicolor concept and the Performance Dealers and Distributers concept.
• Establish close contact with regional Marketing and R&D regarding innovation and product development programs and provide marketing inputs.
• Manage marketing budgets to ensure effective and efficient implementation of marketing activities, including advertising, campaigns, launches, and other activities needed to drive profitable sales growth.
• Enhance Jotun’s brand image and increase market share by managing product assortment, promotions, seminars, exhibitions, and other media content.

WHAT WE ARE LOOKING FOR AND WHAT WE OFFER

We look for:

• University graduate or higher education in relevant fields (Business Administration/ Marketing).
• More than 10 years' experience in B2B and B2C marketing, brand management, communication and product marketing.
• Good understanding and experience of the relevant industries including products, customers, partners and inter-company network.
• Strong communication and presentation skills in both Vietnamese and English.
• Strong integrity and understanding of professionalism and code of conduct.
• Willing to travel domestically/ overseas for business purposes.

Competencies we look for:

• Strategic Thinking – Ability to develop and implement marketing strategies aligned with business goals and market needs.
• Commercial Acumen – Strong understanding of market dynamics, identifying opportunities to drive growth and profitability.
• Leadership & Team Management – Leading, coaching, and motivating the marketing team to achieve objectives effectively.
• Communication & Influencing Skills – Convincing stakeholders, promoting ideas, and maintaining strong internal and external relationships.
• Innovation & Creativity – Generating fresh ideas, promoting change, and driving innovative marketing solutions.
• Analytical & Decision-Making Skills – Using market research and data analysis to make informed decisions on pricing, product positioning, and campaigns.

What we offer:

• An international and professional working environment.
• Opportunities to work with Regional and Global team.
• Continuous learning opportunities and training activities through on-the-job training and our in-house learning Jotun Academy.
• Attractive compensation and benefits (13th month salary, performance bonus, allowances, etc.).
• Engagement activities (Outing, Teambuilding, Family Day, Sport Day, etc.).
• Healthcare for self and your family members.
• Overall health (Physical health, Mental health and Social health) programs and activities.

POSITION INFORMATION

Company:

Jotun Paints Vietnam Co. Ltd.

Contract Type:

Regular

Time Type:

Full time

CLOSING DATE (dd.mm.yyyy):

17.01.2026

WHO WE ARE

Seeing a prominent market in South East Asia (SEAP), Jotun opened its first factory in Thailand in 1968. Rapid economic development in the region led to new companies and factories in countries such as Singapore, Malaysia, Indonesia, Vietnam, Philippines, Myanmar, Cambodia and Australia. Jotun SEAP has been awarded a Korn Ferry Engaged Performance Award for year 2019, in recognition of achieving a best-in-class level of “Enablement”. We are proud to have an incredibly diversified region with more than 2,000 employees that come from different nationality and background, working together in delivering profitable growth. Throughout our history, we have focused in providing our employees with meaningful and challenging work, rewarding them through continued learning and development, underpinned by our values of Loyalty, Care, Respect and Boldness.

Jotun Vietnam has been established since 1994, with its first production facility from 1998. As one of the most visible Norwegian brands with long establishment, Jotun Vietnam operates in 4 segments with high and consistent quality products including Decorative Paints with unique Multicolor technology, and Performance Coatings comprising of Marine, Protective and Powder Coatings. Our major strength is providing customers with a Single Source Solution for all their coating needs. The largest single abroad investment by Jotun Group which is the new and modern factory, started to operate in year 2021; demonstrating Jotun's long-term development strategy in the market. At Jotun Vietnam, we believe that people are our most important asset and therefore, we have been focusing on developing our employees’ competence and offering them opportunities to make differences and make their marks.

Visit our Career Page to know more about life at Jotun.

Jotun’s company culture welcomes and values differences in people. Our more than 10,200 employees on all continents represent 90 nationalities, four generations and diversity of professions, gender, abilities, ethnicities, beliefs, cultures etc. We are committed to represent the societies we operate in, promoting equality, equity and zero-tolerance for discrimination.

If you are applying to a position and require any additional support in the interview process, please let us know how we can accommodate this.  

If you think that this role is what you could be doing next, apply now!