Marketing Director

ArcTouch is seeking an experienced hands-on Director of Marketing to develop practical marketing strategies and implement programs to enhance brand visibility, drive demand generation, and generate qualified leads. The ideal candidate is capable of setting the strategy and working with a small distributed team to make measurable and steady progress toward achieving the marketing objectives. Candidates should possess a deep understanding of B2B technology services consulting and/or agency operations for software design and development.

ArcTouch creates lovable apps, websites, and digital experiences for the Fortune 500, world-class brands, and innovative startups. ArcTouch is a 15-year-old consulting company and part of WPP, the largest network of leading technology, design, and services companies. See some of our work.

If you’ve previously led marketing strategy and implemented programs at an organization like ArcTouch, then you’re what we’re looking for! Read more below and contact us today.  

Key ResponsibilitiesMarketing Activities

• Enhance brand visibility and market presence through strategic demand-generation marketing initiatives.
• Help our subject-matter experts demonstrate thought leadership through our blog (and other channels) as a means to drive awareness and generate leads. 
• Develop and implement a clear plan to increase qualified inbound leads.
• Oversee content marketing, digital campaigns, events, and other marketing channels to drive engagement.
• Manage and optimize marketing channels, including website, social media, email, and other offsite channels.

Team Building and Management

• Collaborate closely with cross-functional teams, including sales, product, design, and engineering.
• Lead a marketing team to support the growth of the organization.
• Expand the team as needed by the required marketing programs, through a combination of freelancers and adding additional staff in our Brazil location.

Performance Metrics

• Increase the number of qualified inbound leads.
• Enhance brand visibility and market presence.
• Achieve marketing goals aligned with company objectives.
• Measure and report on the performance of marketing campaigns, assessing against goals (ROI and KPIs).
• Use data-driven insights to refine strategies and improve effectiveness.

Collaboration and Internal Communication

• Work closely with the sales team to ensure alignment between marketing initiatives and sales objectives.
• Present marketing strategies and results to executive leadership.
• Stay updated on industry trends, emerging technologies, and competitive landscape to inform marketing efforts.

QualificationsExperience

• Quota carrying and direct experience building and growing high performing sales and marketing teams for a B2B technology agency or consulting company.
• Experience working in a near-shore hybrid model, with a blend of on-shore and off-shore delivery teams.
• Minimum of 10+ years hands-on experience in sales and marketing roles for a B2B services organization.
• Demonstrated ability to manage and motivate a fully remote team.

Industry Knowledge

• Technology background with a strong understanding of digital consulting and/or agency operations of software design and development teams.
• Proficient understanding of apps, websites, and digital experiences - such as the process of planning, designing, and developing them, as well as industry trends, best practices, and high-level technologies.

Skills

• Excellent leadership and strategic thinking abilities.
• Ability to build sales plans and close deals with large clients
• Strong communication and interpersonal skills.
• An insatiable desire to forge new client relationships and grow business.
• Comfortable presenting and collaborating with a diverse set of decision-makers and stakeholders, from the C-suite to an IT manager.

Additional Information

• Remote Work: This position is fully remote, and the candidate should be comfortable working across all US time zones.
• Travel requirements: Candidates must be able to travel on an as needed basis for marketing events and on-site collaboration. Travel estimated to be 10-20%
• Compensation: $145k to $170k base salary + up to 15% annual performance bonus based on measurable goals and KPIs + competitive benefits.