Marketing Director

Job Description SummaryThis role is responsible for developing and executing a comprehensive, integrated brand strategy for assigned pharmaceutical portfolio in China market. By leveraging deep insights into healthcare policy trends, clinical data, and patient journeys, this role will define differentiated value propositions that drive market share expansion, and brand equity. This role requires close collaboration with cross functions to ensure all activities adhere to strict regulatory standards while achieving ambitious business objectives.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Key Responsibilities

• Develop integrated brand plans aligned with global strategy and local dynamics. Quantify market opportunities, manage product lifecycles, and define scientifically accurate value propositions.
• Drive competitive analysis and win/loss tracking. Orchestrate customer research to uncover prescribing behaviors and payer criteria, enabling precise segmentation policies.
• Lead cross-functional product launches. Execute marketing strategies and pricing/VBP strategies to ensure seamless synchronization between local execution and global brand strategies.
• Optimize marketing ROI through disciplined budget management. Proactively mitigate regulatory, reputational, and access risks in full compliance with industry codes.
• Lead communications team and partner with field marketing teams to deploy integrated omni-channel campaigns that synchronize regional tactics with global brand strategies.
• Lead, coach, and evaluate a high-performing marketing team. Foster a culture of innovation, close skill gaps through targeted training/coaching, and optimize resource allocation.

Qualifications:

• Bachelor’s degree required; Master’s degree in Pharmacy, Life Sciences, Clinical or Public Health strongly preferred.
• Minimum 10+ years in pharmaceutical marketing, specific experience in Contrast Media, Radiology, or Diagnostic Imaging being highly preferrable.
• Deep understanding of drug development lifecycles, regulatory compliance, pharmacovigilance.
• Leadership skills to lead and influence teams to shape growth vision and marketing strategy.
• Excellent oral and written communications skills. Excellent stakeholder management skills.
• Strong ability to translate complex clinical data into compelling commercial messages.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information