Job Description
Are you passionate about crafting compelling go-to-market strategies that captivate players and creators alike?
How would you inspire a team to elevate the LEGO Games brand to new heights?
Lead with creativity and vision as we build the future of playful gaming together!
Core Responsibilities
Set and deliver marketing plans in collaboration with Product leads and game leadership: establish critical metrics, manage portfolio and budget, shape brand identity, strategize Go-To-Markets (GTM) initiatives targeting players and creators.
Plan and development of marketing briefs for GTM plans and activities in close collaboration with social and community team. In relevant work with agencies (internal or external) to build comprehensive campaigns.
Establish an insights and learning platform to optimize ongoing GTM efforts, focusing on marketing performance and effectiveness and work with our internal insights partners, data team, 3rd party etc. to track performance. Serve as the audience and communications expert for the GAME team and broader organization.
Lead the LEGO Fortnite marketing team, fostering team growth and individual development, ensuring clarity and alignment with roles and responsibilities and overall strategy (players and creators).
Collaborate closely with our Partners on GTM strategies, ensuring transparency, alignment of plans, and providing guidance on approvals and guidelines.
Engage with the LEGO ecosystem to enhance transparency regarding LEGO GAME plans and roadmap. Seek opportunities to create mutual value across relevant owned areas through strategic collaboration and integration with Product Groups (PG), Channels, markets etc.
Play your part in our team succeeding
The LEGO® GAME team is responsible for all game products across the company. It is our ambition to demonstrate, that games based on the LEGO® Idea can be the most fun, creative and collaborative, while being safe. Developed for everyone and loved by children. Our vision is to bring LEGO® Play to gamers, and gamers to LEGO Play!
You will join the LEGO GAME Fortnite team and work cross functionally towards delivering marketing strategies across our games to children and families around the world, working closely with Heads of Product, Community development, Our internal agency, media partners and many more.
Do you have what it takes?
Strong digital marketing background with a focus on digital play, games, and user acquisition (UA).
Strong performance marketing knowledge and proven track record in driving digital product marketing initiatives.
Experience with games in a Live-ops environment and social gaming channels.
Detailed approach to marketing, with the ability to prioritize according to relevant needs.
Good communication skills, both verbally and visually, especially in large organizations with many partners.
Experience with formal/informal leadership of team members
Experience with community development is a plus.
It would be preferred if you could:
Be self-reflective and willing to develop your own team leadership skills.
Stay calm and focused in dynamic situations.
Take initiative and ownership when driving solutions with internal and external partners.
Show a passion for developing playful experiences and be a strong creative and systematic problem solver.
Build your career brick by brick at the LEGO Group.
“Do you want to develop game related products that will be enjoyed by children of all ages? Then join us on our playful mission to inspire and develop the builders of tomorrow!”
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
