Marketing Data Manager (Must be in Ohio or willing to relocate)

Posted 3 Days Ago
Be an Early Applicant
Columbus, OH, USA
In-Office
Senior level
Healthtech • Kids + Family • Social Impact
The Role
Leads strategic marketing planning, campaign execution, process optimization, and team or project oversight using data-driven insights. Analyzes marketing performance and ROI, monitors trends, supports brand consistency, and collaborates with internal teams, vendors, and stakeholders to improve customer engagement and business outcomes. The role is hybrid in Ohio and requires relocation if not currently residing there.
Summary Generated by Built In

Overview:


 

Join Our Marketing Intelligence Team!


Help advance CRM, marketing analytics and ROI measurement. Hybrid (3 days onsite, 2 remote). Must reside in Ohio or be willing to relocate.


 

Job Description Summary:


 

Oversees the strategic planning, execution, and optimization of various marketing and communication initiatives, leveraging data-driven insights to enhance brand presence, customer engagement, and organizational goals. Collaborates across departments to ensure cohesive and effective content and campaign strategies.


 

Job Description:


 

Essential Functions:

  • Leads the development and execution of strategic marketing plans for assigned area, leveraging relevant data-driven insights.
  • Provides oversight and direction for marketing projects, campaigns, and teams, ensuring brand consistency and alignment with business goals.
  • Remains informed of recent marketing trends to continuously improve strategies and processes.
  • Identifies and streamlines marketing processes, ensuring optimized efficiency for all project and campaign efforts.
  • Collaborates with internal marketing teams, external third-party vendors, and other stakeholders to devise effective marketing strategies.
  • Analyzes and monitors data and reports to drive marketing decisions and ensure continual achievement of business objectives.


Education Requirement:

Bachelor’s Degree in Marketing, Communication, Journalism, or related field, required.


Licensure Requirement:

(not specified)


Certifications:

(not specified)


Skills:

  • Excellent written and verbal communication, organizational, time-management, and analytical skills.
  • Effective problem-solving and project management skills.


Experience:

  • Five years of marketing, communication, or equivalent experience, developing and implementing strategic plans, required.
  • Project management or leadership experience, required.
  • Healthcare experience, preferred.


Physical Requirements:

OCCASIONALLY: Flexing/extending of neck, Hand use: grasping, gripping, turning, Lifting / Carrying: 0-10 lbs, Lifting / Carrying: 11-20 lbs, Pushing / Pulling: 0-25 lbs, Reaching above shoulder, Squat/kneel, Standing, Walking

FREQUENTLY: Decision Making, Repetitive hand/arm use, Sitting

CONTINUOUSLY: Audible speech, Color vision, Computer skills, Depth perception, Hearing acuity, Interpreting Data, Peripheral vision, Problem solving, Seeing – Far/near


Additional Physical Requirements performed but not listed above:

(not specified)



 


 

"The above list of duties is intended to describe the general nature and level of work performed by individuals assigned to this classification. It is not to be construed as an exhaustive list of duties performed by the individuals so classified, nor is it intended to limit or modify the right of any supervisor to assign, direct, and control the work of employees under their supervision. EOE M/F/Disability/Vet"

Skills Required

  • Bachelor's degree in Marketing, Communication, Journalism, or a related field
  • Five years of marketing, communication, or equivalent experience developing and implementing strategic plans
  • Project management or leadership experience
  • Healthcare experience
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The Company
HQ: Columbus, OH
Year Founded: 1892

What We Do

Nationwide Children's Hospital is one of America's largest not-for-profit free-standing pediatric health care systems, providing expertise in pediatric population health, behavioral health, genomics, and health equity. It has integrated clinical and research programs and serves over 1.9 million patient visits annually.

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