Marketing Data Analyst

Reposted 5 Days Ago
Be an Early Applicant
Bratislava, SVK
In-Office
2K-2K Annually
Mid level
Information Technology
The Role
The Marketing Data Analyst will analyze email and in-product campaigns, track KPIs, and provide actionable insights to optimize marketing performance.
Summary Generated by Built In

Summary

We have the data—we just need your expertise to unlock its potential. Join our team to evaluate ongoing campaigns, optimize our marketing funnel, and transform data into actionable improvements for future initiatives.
Responsibilities include analyzing email and in-product messaging campaigns, interpreting data, and delivering insights to drive optimizations. Your contributions will directly impact customer engagement and overall marketing ROI.

Job description

Responsibilities:

Email and In-Product Campaign Analysis & Optimization

  • Track and analyze email campaign and in-product campaigns performance metrics
  • Identify hidden trends
  • Convert insights into strategic recommendations for improvements
  • Implement optimizations to enhance deliverability, engagement, and lead generation
  • Conduct A/B testing to continuously improve results

Business Analytics & Reporting

  • Establish and track main KPIs to measure marketing and email campaign success
  • Build and present regular performance reports and dashboards
  • Integrate cross-platform insights by utilizing Google Analytics 4 (GA4) in tandem with Looker Studio to track the full user journey from email click-through to on-site conversions, enabling data-driven optimization of the marketing funnel
  • Leverage data visualization tools (e.g. Power BI, Qlik Sense) to communicate complex metrics in a clear and actionable way

Please note that this position is a maternity leave cover.

Requirements:

  • Experience using analytics and BI tools (e.g., Google Analytics 4, Google LookerStudio, Power BI, Qlik Sense, MS SQL server) for data visualization and reporting
  • Strong data analysis skills, with the ability to interpret complex data sets and translate findings into actionable insights
  • Strong SQL knowledge is required
  • Experience tracking and measuring KPIs related to campaign performance (e.g., open rates, click-through rates, conversions, ROI)
  • Excellent communication skills to present analyses and recommendations to both technical and non-technical audiences
  • Fluent in English (B2/C1)
  • Strategic thinker with a proactive approach

Basic wage component (gross): from 2000 EUR

  • Performance bonus 2 times per year up to 10% of the basic salary paid for the evaluation period (usually 6 months).

Benefits

Health & well-being
  • BenefitPlus
  • Healthcare (check-ups/annual programs)
  • Multisport card
  • Travel card "električenka"
  • Supplementary pension saving
  • Sick days
Family
  • Marriage allowance
  • Childbirth allowance
  • Parental contribution
  • ESET family events (Family day, St.Nicholas)
Office
  • Refreshments in the office (fruits, coffee, soft drinks)
  • Let´s get together breakfast
  • Activity room, quiet room
  • ESET events (Žranica, Christmas party..), teambuildings
Other
  • Loyalty allowance
  • Loyalty extra days off
  • Loyalty cake
  • Loyalty glass award
  • Refer a friend
  • Christmas presents
  • Discounts from external providers

Primary location

Bratislava

Additional locations

Time type

Full time

Skills Required

  • Experience using analytics and BI tools (e.g., Google Analytics 4, Google LookerStudio, Power BI, Qlik Sense, MS SQL Server)
  • Strong SQL knowledge
  • Experience tracking and measuring KPIs related to campaign performance
  • Excellent communication skills
  • Fluent in English (B2/C1)

ESET Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ESET and has not been reviewed or approved by ESET.

  • Leave & Time Off Breadth Time off is viewed as strong, with added days off and vacation/PTO described positively. Policies around PTO appear to contribute meaningfully to overall value.
  • Parental & Family Support Parental benefits are highlighted as supportive, with enhanced parental leave referenced in multiple regions. This area is frequently cited as a standout element of the package.
  • Flexible Benefits Flexible work options such as hybrid schedules and flexible hours are emphasized and appear to be widely appreciated. Work-from-home flexibility is repeatedly highlighted as a strength.

ESET Insights

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The Company
San Diego, CA
1,697 Employees
Year Founded: 1992

What We Do

For more than 30 years we have been here helping to watch over and protect progress. Over a billion users worldwide rely upon ESET’s solutions to stay secure from increasingly sophisticated digital threats. ESET´s award-winning IT security software and services provide protection in over 200 countries and territories worldwide, with its software localized into more than 30 languages. Meanwhile, the world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancements in our society. Most of the time technology does just what it is supposed to, but in order to ensure continued progress in the digital age we need someone to question what’s going on in the background. And that’s why we are here – to continue protecting technology from threats, enabling everyone to fully embrace it’s potential and rely on it. Put simply - when technology enables progress, ESET is here to protect it. ESET - Progress. Protected. Visit www.eset.com to learn more

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