The Marketing Data Analyst will play a central role in supporting the EMEA marketing team by focusing on core business and performance metrics. This position requires a balance of technical expertise and strong communication skills to effectively measure, analyze, and communicate performance insights. The ability to present technical information in a clear, non-technical manner is crucial for driving key marketing decisions.
What You’ll Do
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Ensure the highest data quality with zero errors
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Understand and visualize marketing and sales funnels, including demand modeling and lead/pipeline forecasting
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Pull, consolidate, and analyze data from multiple sources to generate actionable insights for improving customer experience
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Communicate and collaborate effectively with internal teams on data analysis, and provide training on reporting tools
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Identify and implement opportunities to streamline data gathering processes and enhance reporting efficiency
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Develop, maintain, and communicate a suite of dashboards, BI applications, and standardized reports within the Martech stack to track key marketing performance indicators against departmental objectives
What You’ll Need
Minimum Qualifications
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2+ years of relevant professional experience in data analysis, A/B testing, and retention tracking, ideally with a background in SaaS
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Undergraduate degree or equivalent combination of relevant career experience and expertise
Preferred Qualifications
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Excellent verbal, written, and interpersonal communication skills
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Strong prioritization, deadline management, and multitasking abilities in a fast-paced, dynamic environment
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High technical capacity with attention to detail
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Effective time management
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Strong data collection and analysis skills
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Curious, proactive, organized, and analytical nature
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Data-driven mindset
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Hands-on experience with lead management, segmentation, and CRM platforms (e.g., Salesforce)
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Proficiency in BI tools (e.g., Quicksight) and marketing automation platforms (e.g., Marketo)
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Experience with web analytics and tracking
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Proficiency in all aspects of the analytical process, including data mining and statistical theories, principles, and practices
Travel Requirements & Working Conditions
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Less than 20% travel required
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Reliable internet access for remote work
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
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Workiva Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Workiva and has not been reviewed or approved by Workiva.
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Equity Value & Accessibility — Equity is positioned as a standard part of total rewards, with company equity granted from day one and stock purchase opportunities available. The overall package is often framed as well-rounded by combining salary, bonus, and equity.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, and vision options across large networks along with life and disability insurance. Mental health support and specialty coverage, including transgender healthcare benefits, further strengthen the health offering.
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Leave & Time Off Breadth — Time-off provisions emphasize flexibility, including flexible PTO for vacation or sick time, paid holidays, and company-wide wellbeing days. Volunteer time off and an annual Day of Service add additional paid time-away options.
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What We Do
Workiva simplifies complex work for thousands of organizations around the world, including 85% of the Fortune 500®. Our cloud technology, the Workiva platform, is a fit-for-purpose, connected reporting and compliance platform that enables our customers to streamline processes, connect data and teams, and ensure consistency—all within a controlled, secure, audit-ready platform. Workiva customers connect critical business data directly from source systems to our cloud platform, seamlessly enabling collaboration and deep integration into existing workstreams. The Workiva platform provides unparalleled trust, transparency, and assurance for all stakeholders. That’s why thousands of enterprises across 170 countries use the Workiva platform.
Why Work With Us
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