Marketing Coordinator/Demand Generation Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data.
• Supporting marketing and sales efforts in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations.
• Communicating campaign deliverables, objectives and timelines to the sales team while providing instructions for promotion or use.
• Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.
• Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership.
• Plan and create original content and work with content creators to provide a regular cadence of customer-centric blog posts, white papers, case studies, and email newsletters.
• Create impactful long-term programs to improve conversion rates and overall lead quality
• Manage, maintain, and optimize marketing automation tools for inbound and outbound campaigns.
• Define and automate email campaigns and workflows.
• Run experiments, track performance, and continually optimize campaigns to build and scale a highly efficient mix of demand gen campaigns.
• Work closely with marketing, sales, PR, and product teams to ensure closely integrated campaigns, unified messaging, and shared priorities.
• Monitor social media activity of key accounts for opportunity to interact with and magnify their messaging.
• Encourage greater social media participation across departments.

EDUCATION, TRAINING, AND EXPERIENCE:

Required

• Highly accountable with ability to handle multiple projects, manage competing priorities and workflows
• Experience with marketing automation tools such as HubSpot (Marketo, Pardot, MailChimp ); Hubspot strongly preferred.
• Exceptional written and communication skills.
• Strong analytical and research skills.
• Independent worker capable of managing multiple projects in parallel.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Ability to quickly learn technical information and apply it in a fast-paced environment.

Preferred

• Bachelor's Degree in communications, marketing, or related field
• Marketing analytics and SEO experience

REQUIRED SKILLS:

• Experience developing and executing measurable integrated demand programs that drive net new pipeline and revenue.
• Proven record of partnering with sales to meet or exceed pipeline and revenue targets.
• Strong analytical and research skills.
• Exceptional written and communication skills.

TOOLS, EQUIPMENT, AND SOFTWARE:

• Demonstrated knowledge of personal computer applications Microsoft Windows and Microsoft Office, including Microsoft Outlook.
• Hubspot or similar marketing automation tools
• Google Analytics and Search Console

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS:

• Primarily indoor work primarily in office environment
• Frequent utilization of manual dexterity and visualizing of computer screen
• No unusual physical requirements