The Marketing Coordinator supports the Portfolio Management team by coordinating commercial and marketing initiatives that drive revenue growth, profitability, and supplier performance. This role is responsible for analyzing business data, supporting pricing and promotional strategies, monitoring trade spend effectiveness, preparing market and performance reporting, and coordinating cross functional projects across Portfolio Management, Sales, Finance, Pricing, and supplier partners.
The Marketing Coordinator serves as a key business partner to the Portfolio team by transforming data into actionable insights, supporting Revenue Growth Management initiatives, maintaining critical business reporting, and ensuring the successful execution of strategic marketing and commercial programs. This position requires strong analytical skills, attention to detail, project management capabilities, and the ability to manage multiple priorities in a fast paced environment.
Responsibilities
- Revenue Growth Management (RGM)
- Develop and execute comprehensive RGM strategies aligned with commercial and profitability objectives
- Drive pricing, promotion, assortment, and mix optimization initiatives across key brands and channels
- Partner cross-functionally with Sales, Finance, Marketing, Supply Chain, and Distributor teams to deliver profitable growth
- Trade Spend & Promotional Optimization
- Improve trade spend efficiency through disciplined investment management and ROI analysis
- Optimize promotional depth, frequency, timing, and customer investment strategies
- Establish trade spend guardrails and performance metrics to maximize return on investment
- Analyze promotional lift, incrementality, and margin impact to improve commercial effectiveness
- Pricing & Mix Optimization
- Lead price point optimization initiatives including everyday pricing, package architecture, and competitive price laddering
- Evaluate elasticity, price realization, and consumer value perception to support pricing decisions
- Identify opportunities to improve premiumization and portfolio mix performance
- Drive strategic recommendations to enhance gross margin and revenue growth
- Supplier & Portfolio Coordination
- Coordinate supplier meetings, business reviews, planning sessions, and communication initiatives
- Act as a liaison between Portfolio Management, suppliers, Sales, Finance, Pricing, and other internal stakeholders
- Marketing Communications & Presentation Development
- Develop and maintain professional presentations, business reviews, promotional materials, and supporting communications for internal and external audiences
- Produce accurate, visually appealing, and business-focused presentation materials that meet established deadlines and company standards
- Project Coordination & Timeline Management
- Coordinate multiple marketing, supplier, pricing, and portfolio initiatives simultaneously
- Track project milestones, monitor deadlines, and proactively communicate status updates to stakeholders
Qualifications
- Bachelor's degree or Associate's degree preferred
- Experience in a marketing and/or administrative role preferred
- Proficient in Excel
- Proficient in Microsoft Office Suite, in particular PowerPoint
- Experience with Diver/Program Advisor, Canva, and AI platforms a plus
- Solid research/analytical skills required
Compensation & Benefits
Skills Required
- Bachelor's degree or Associate's degree
- Experience in a marketing and/or administrative role
- Proficient in Excel
- Proficient in Microsoft Office Suite, in particular PowerPoint
- Experience with Diver/Program Advisor
- Experience with Canva
- Experience with AI platforms
- Solid research and analytical skills
- Project management capabilities and ability to manage multiple priorities
- Attention to detail
What We Do
Allied Beverage Group, LLC (“Allied”), as it is known today, is a family owned company created by the historical mergers of The Baxter Group, Inc., F&A Distributing Company, and The Jaydor Corporation as well as the August 2017 combination with Breakthru Beverage New Jersey. Allied's predecessor companies were leaders of the wholesale wine and spirits industry in New Jersey dating back to the Repeal of Prohibition in the early 1930s. Allied has emerged as New Jersey's largest and most comprehensive wine and spirits distributor and ranks among the ten largest such distributors in the United States. Allied represents the product lines of the world's leading suppliers of beverage alcohol and related products as it services the needs of New Jersey's licensed package stores, restaurants, hotels, taverns and clubs. Allied's state of the art distribution facility and offices are located in Elizabeth, NJ. The company also has offices and cross dock facilities in Swedesboro, NJ.
