Marketing Coordinator

Reposted 12 Days Ago
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Fairfax, VA
Hybrid
Junior
Other
The Role
The Marketing Coordinator develops and executes marketing initiatives across digital, print, and social media, supporting brand awareness and agent promotion.
Summary Generated by Built In

Job Details

Description 

We are seeking a creative and detail-oriented Marketing Coordinator to support our real estate brokerage by developing and executing marketing initiatives across digital, print, and social media platforms. The Marketing Coordinator will play a key role in driving brand awareness, supporting agents, and producing high-quality marketing materials that will help our agents stay competitive in the real estate market.

Key Responsibilities 

Marketing Coordination

  • Design and distribute e-blasts for agents and clients, including announcements, articles, holiday greetings, and listing promotions.
  • Curate property listings from MLS Bright for use on social media, ensuring posts align with the company’s brand aesthetic.
  • Support email marketing initiatives such as “Just Listed,” “Coming Soon,” and personalized outreach campaigns.
  • Collaborate with the marketing team to execute integrated marketing plans across print, email, and digital platforms.

Social Media Strategy

  • Develop original content through in-depth market research, ensuring content reflects current events, housing market trends, and industry best practices.
  • Collaborate with graphic designers and fellow coordinators to produce engaging and competitive social media campaigns.
  • Generate unique promotional material that highlights the agent services group.
  • Stay current with social media trends and best practices and share insights with agents to strengthen their online presence.

Content Creation

  • Conduct research on real estate–related topics such as housing trends, mortgage rates, and professional insights to generate relevant and valuable content.
  • Partner with the marketing team to create weekly content calendars for social media, direct mail, and e-blasts.
  • Write, edit, and proofread copy for posts, newsletters, and other marketing materials to ensure professionalism and accuracy.

This description highlights primary duties but does not represent an exhaustive list of all responsibilities.

Performance Expectations

  • Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
  • Perform responsibilities as directed, achieving desired results within expected time frames and with a high degree of quality and professionalism.
  • Establish and maintain positive and productive work relationships with all staff, customers, and business partners.
  • Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
  • Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

 Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
  • 1–3 years of experience in marketing, preferably in real estate or a related industry.
  • Strong copywriting, editing, and content development skills.
  • Proficiency with social media platforms, email marketing tools, and basic design platforms (e.g., Canva, Adobe Creative Suite).
  • Knowledge of MLS platforms (such as Bright MLS) a plus.
  • Highly organized, detail-oriented, and able to manage multiple projects on tight deadlines.
  • Strong communication and collaboration skills with the ability to support both team-wide and agent-specific needs.

We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Top Skills

Adobe Creative Suite
Canva
Email Marketing Tools
Social Media Platforms
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The Company
HQ: Minneapolis, MN
157 Employees
Year Founded: 1998

What We Do

HomeServices of America, Inc., based in Minneapolis, Minn., developed a strategy that integrates all the pieces of the real estate transaction puzzle including mortgage, title, escrow, insurance and relocation into a suite of home services that work together. Today, while our companies each operate autonomously, they share the unifying priority of delivering an exceptional experience to customers throughout the home buying transaction process.

As the parent organization, we support our companies with technological innovation, operational excellence together with operational, legal and financial expertise to stay relevant throughout the home buying and home selling process.

Through its affiliate companies, HomeServices of America is the second-largest homeownership service provider in the United States. Owned by Berkshire Hathaway Energy, an affiliate of Berkshire Hathaway Inc., HomeServices’ operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties and other homeownership services. HomeServices Relocation, LLC is the full-service relocation arm of HomeServices of America which provides every aspect of domestic and international relocation to corporations around the world.

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