HealthCheck360 is growing, and we are looking for a Marketing and Content Strategist to join our team!
Our company partners with organizations to improve the health of their employees. As a member of the marketing team, you will develop and implement strategic marketing initiatives across multiple platforms and formats. You will work with a talented and innovative marketing team that is passionate about helping you develop your skills and build an exciting career.
Responsibilities:
- Plan and implement marketing and sales initiatives to drive traffic, engagement, and leads.
- Ensure all content is on brand, consistent in style, quality, and tone, and optimized for search and user experience across all channels.
- Collaborate across functions to deliver an effective content marketing strategy and editorial plan.
- Adopt a brand publisher mindset to create content that captures brand value and optimize the path to conversion.
- Manage editorial calendars and workflows, maintaining brand voice, style, and tone.
- Oversee digital content hubs and social channels, including email/newsletter distribution.
- Integrate content programs with brand campaigns to drive demand, regularly measuring and optimizing campaigns.
- Nurture sales leads and manage customer education programs.
- Present and report on campaign strategy and results.
- Coordinate Requests For Proposals (RFPs) from prospective clients.
Skills Required:
- Proven editorial and persuasive writing skills.
- Exceptional people skills.
- Proficiency in content creation and distribution strategies.
- Passion for new technology tools, especially AI.
- Clear articulation of business goals behind content creation.
- Leadership and project management skills.
- Familiarity with marketing principles and adaptability based on data.
- Strong persuasion and presentation skills.
- Experience creating a resource or library of organized content.
- Continuous learning of the latest platforms and marketing solutions.
- Ability to screen out sales pitches and focus on relevant brand and customer stories.
- Comfortable representing the company at meetings, interviews, trade shows, etc.
Education & Experience:
- Bachelor’s Degree or beyond.
- 3-5 years of marketing or sales experience preferred, but not required.
- Experience in channel marketing and/or the healthcare space is a plus.
- CRM, Salesforce, or Hubspot experience preferred.
If you are a creative and strategic thinker with a passion for marketing and a customer-first mindset, we encourage you to apply for this exciting opportunity at HealthCheck360!
About Cottingham and Butler’s Health and Wellness Division
Cottingham and Butler’s Health and Wellness division was created with the employer's needs and the participant's experience in mind. We focus on reducing medical costs, while increasing employee engagement and productivity. This is accomplished by providing onsite biometric screenings, engaging participants through technology and programming, educating the participant with risk-specific targeted communications, and supporting positive behavior change through our Health Coaching and Condition Management programs.
Top Skills
What We Do
Cottingham & Butler is the 31st largest insurance broker in the U.S. and a recognized leader in offering innovative property & casualty and employee benefit insurance solutions. The company is headquartered in Dubuque, Iowa, and employs over 1,200 employees across the U.S.
Better Every Day. That's our promise to our clients. We deliver better advice, better service, and better ideas than our competitors. Every Day. It's a commitment to challenging conventional wisdom, innovating, improving how we serve our clients and growing as industry professionals. This approach has produced superior results for our clients, and a growth track record that has propelled us forward since 1887
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