JOB SPECIFICATIONS
The Marketing Coordinator will enable growth and profitability of the product line by providing daily support in developing and implementing local product launches, helping identify market opportunities, and mapping competitors plus price positioning. Will be one of the links with the regional marketing & plant teams, providing inputs and pushing for local needs. Will also be responsible for coordinating the small domestic appliances and gardening team, helping review launch pack content (online/offline), tracking sales performance, planning meetings, trade show support, market share databases, and take actions based on KPIs and market data.
- Coordinate the Small Domestic Appliance and Outdoor/Gardening (OHP) team and provide support and solutions to daily challenges.
- Support the Marketing Manager with updated scenarios of the market, projects, positioning, and others.
- Coordinate product developments with the Chinese team and external suppliers.
- Coordinate product certifications, artworks, and full launching plan
- Support the Marketing Manager with product line analysis (P&L, distribution growth, competitive scenario, sales evolution)
- Active participation in the forecast process (IBP, demand review, supply review)
- Support the commercial team with information, samples, and product data, tracking and taking advantage of business opportunities
- Monitoring and communicating market trends, and consumer feedback.
- Proactive portfolio management, reviewing training materials and project management
- Ensure that Stanley Black & Decker brands are recognized as an important player through increased revenue, brand awareness, and market share.
- Develop and Implement Channel strategies for the SBU’s categories with inputs and support to the commercial team.
- Support the Trade Marketing team, providing information and promotion suggestions that meet the business need.
- Coordinates communication with the Sales Team, Sales Admin, After-Sales, Trade Marketing, plant, and other team members.
- Handle pieces of training and presentations on special events and quarterly meetings
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EMPLOYEE SPECIFICATIONS
(MINIMUM EDUCATION AND EXPERIENCE REQUIRED AND KEY PERSONAL CHARACTERISTICS)
- Bachelor’s Degree in Marketing, Business Administration, Design, Advertising or related field
- Prior product marketing focused, category and brand management experience
- Small Domestic Appliances, Large Domestic Appliances, or related market experience is preferred
- Excellent written and verbal communication skills in English and Portuguese are mandatory. Spanish is a plus.
- Operate with a high degree of integrity and accountability
- Ability to work independently to achieve results in all categories
- Excellent skills in Microsoft applications; Excel, PowerPoint, Word, Outlook
- Good knowledge of graphic applications: Photoshop, Indesing, Illustrator
- Strong analytical, oral, and written communication skills
- Demonstrated initiative with a willingness to overcome challenges and obstacles
- Possess excellent critical thinking, organizational, leadership and interpersonal skills
- Possess exceptional team building abilities
- Maintain appropriate conduct in and out of the office environment when representing Stanley Black & Decker
- Ability to adapt to change and implement change management tools
- Position will be based in São Paulo city (flexible work model)
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Top Skills
What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.
We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.
We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.