Luxury Channel Marketing Coordinator

Description
HYBRID: Work physically at General Motors 3 times per week (TUE-THU)
ROLE:
The Marketing Coordinator will be responsible for coordinating, developing executing and measuring 360 communication strategies including: content strategies and campaigns across various media channels ON/OFF, customer relationship management (CRM) activities and coordinating high-profile events and experiences to promote our luxury automotive brands and nameplates positioning. This role requires a blend of communication planning, analytical skills, and a thorough understanding of the automotive market.
RESPONSIBILITIES:

• Coordinate with creative agency to produce compelling advertising content that resonates with our target market, has storytelling relevance and consistency with local strategy and is aligned to global standards.
• Monitor and analyze the performance of advertising campaigns, providing insights and recommendations for optimization.
• Pretest and posttest initiatives to have target's insights supporting content/media initiatives.
• Oversee the execution of monthly planning activities aligned with our brand and product objectives and calendar.
• Coordinate with agency all aspects of event planning, including concept development, logistics, budgeting, and execution to ensure high-profile events and experiences meet the brand's global standards.
• Monitor and analyze the performance of experiences and events, providing insights and recommendations for future optimization.
• Develop and oversee the CRM strategy to ensure it aligns with the brand's planning and enhances customer relationships.
• Engage with customers through various channels to build strong relationships and encourage repeat business and referrals.
• Monitor and measure the effectiveness of all 360 communication initiatives and events through key performance indicators and metrics, adjusting strategies as needed.
• Collaborate with cross-functional teams to integrate media and CRM strategies with broader marketing and sales efforts.
• Foster a culture of customer-centricity within the organization, ensuring that all customer interactions, content, social and events reflect the brand's commitment to excellence.
• Coordinate cross functional meetings between areas/stakeholders to guarantee synchronized execution with all areas aware and onboard of all communication initiatives.
• Willingness to adopt a test & learn mentality to foster innovative solutions

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Additional Description
MANDATORY SKILLS, COMPETENCIES AND EXPERIENCE:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proficiency in English (B2 minimum, C1/C2 preferrable),
• Proficient in Microsoft Office.
• Proven experience in advertising, social media or media coordination, preferably within the luxury automotive brands or other luxury sectors
• Proven experience in CRM and/or event coordination, preferably in the luxury automotive industry or other luxury sectors.
• Excellent organizational and project management skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Positive, proactive attitude and self-oriented,
• Data-driven mindset,
• Teamwork
• Dealing with ambiguity approach,
• Exceptional communication and interpersonal skills.
• Market knowledge
• Customer focus
• Strategic orientation
• Results-oriented
• Commercial orientation
• Change Leadership & Innovation
• Collaboration & influencing
• Self-management & Learning on the fly

PREFERRED REQUIREMENTS:

• Spanish

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