Marketing Coordinator

Who We Are

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 375+ patents under our belt and over 250 +international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years!  Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!  

We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.   

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and growth.   

What You’ll Do

Munchkin, a global leader in children's products, is seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will be a key player in executing marketing initiatives that drive brand awareness, product consideration, and sales performance. As part of our growing marketing and e-commerce organization, this position offers an exciting opportunity for growth and development within a fast-paced, results-driven culture.

How you will contribute:

• Own Product Seeding Programs: Manage and execute product seeding initiatives to drive awareness and consideration for Munchkin products
• Coordinate Focus Groups & Product Testing: Partner with Consumer Insights to organize and manage focus groups, ensuring efficient data collection and feedback analysis for product development
• Sales Meeting Support: Collaborate with the Sales team to prepare for sales meetings by coordinating the delivery of product samples and prototypes in a timely and organized manner
• Product & Artwork Development Support: Work closely with Product Development and Brand Design teams to ensure project milestones are met, assisting in coordinating new product launches and packaging artwork
• Marketing Campaign Support: Track and report on marketing campaign activities and point-of-sale (POS) results to support overall marketing strategy
• Collaborate with media and PR agencies to ensure successful execution of plans
• Coordinate with DTC Team: Assist in developing sitewide sales and product launch campaigns, ensuring seamless collaboration and execution

You will have:

• Minimum of 2+ years in a marketing role, with a proven track record of delivering results
• Strong attention to detail with the ability to manage multiple projects simultaneously
• Self-motivated and results-driven, with a passion for continuous improvement
• Ability to thrive in a fast-paced and evolving environment, maintaining flexibility and adaptability
• Excellent organizational and communication skills, both written and verbal
• Strong collaboration and interpersonal skills
• A Bachelor's degree in Marketing, Business, or a related field is preferred
• Eager to grow as part of an expanding marketing and e-commerce organization with opportunities for professional development

We Got You Covered!   

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans.  Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity.  We focus on supporting employee development and growth.   

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. 

To give our people flexibility, we offer hybrid work environment.  Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely on Tuesday and Friday. Employees enjoy an annual weeklong global office closure, giving our people an extra chance to recharge.    

Salary range: $ 65,000 - $75,000 (DOE)

To learn more, visit us at www.munchkin.com.

Munchkin welcomes and values what makes everyone unique.  We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.

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