Marketing, Community & Creative Services Director

Community Outreach & Engagement

• Lead the planning, coordination, and execution of station community outreach initiatives, partnerships, and events.
• Serve as the primary liaison between KAAL and local nonprofits, civic organizations, schools, businesses, and community groups.
• Develop and maintain strategic partnerships that enhance KAAL's visibility and community impact.
• Identify and secure opportunities for station participation in local events, public service initiatives, and fundraising campaigns.
• Coordinate signature station initiatives including food drives, toy drives, school supply drives, awareness campaigns, and community service projects.
• Represent KAAL at community events and ensure a professional and positive station presence.
• Collaborate with News leadership to identify and promote community-focused stories and initiatives.

Creative Services & Brand Management

• Manage the station's Creative Services function, ensuring consistent execution of KAAL's brand across all platforms.
• Develop, write, produce, and coordinate on-air promotional campaigns for news, weather, special programming, community initiatives, and station events.
• Maintain brand standards and ensure consistent messaging throughout all station communications.
• Manage creative project workflows, production calendars, deadlines, and promotional priorities.
• Coordinate photography, video production, talent appearances, and promotional shoots.
• Partner with News, Sales, and Digital teams to create compelling marketing campaigns that drive audience engagement and revenue opportunities.
• Oversee the creation of station collateral materials including banners, flyers, signage, presentations, advertisements, and branded materials.
• Track and evaluate promotional campaign performance and audience engagement metrics.
• Manage the department and handle budgeting and planning.

Marketing & Audience Growth

• Develop and execute marketing strategies that strengthen KAAL's market presence and audience growth.
• Coordinate station marketing campaigns across broadcast, digital, social, streaming, and community channels.
• Manage station contests, viewer engagement initiatives, and promotional partnerships.
• Develop content and messaging for newsletters, websites, social media platforms, and public communications.

Required

• Bachelor's degree in Marketing, Communications, Public Relations, Broadcasting, Journalism, or related field preferred.
• Two or more years of experience in marketing, creative services, community relations, event management, media, or related field.
• Strong writing, communication, and project management skills.
• Must be able to shoot video and edit projects.
• Demonstrated ability to manage multiple projects and deadlines simultaneously.
• Experience building relationships with community organizations and stakeholders.
• Proficiency with social media platforms and Microsoft Office applications.
• Ability to work flexible hours, including evenings and weekends, as needed for community events and station activities.
• Valid driver's license and reliable transportation.  Must have a safe driving history as determined by the Company.  Driving record will be checked.

Preferred

• Experience in television broadcasting, media, advertising, or marketing.
• Experience with Adobe Creative Suite, including Photoshop, Premiere Pro, Illustrator, and After Effects.
• Experience coordinating community events, sponsorships, and marketing campaigns.
• Passion for local news, storytelling, audience engagement, and community service.