Marketing Communication Specialist

Posted 21 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Healthtech • Other • Software • Biotech
The Role
The role involves supporting marketing communications by planning events, promoting brand strategies, managing budgets, and collaborating with teams to enhance customer engagement and internal communication.
Summary Generated by Built In

Department:​ Marketing & Communications

About the Role:

We are seeking a proactive and creative Junior MarCom Specialist to support our marketing communications initiatives. The role focuses on promoting products and services through multiple channels, acquiring new customers, increasing market share, and strengthening brand positioning. This position offers an excellent opportunity to gain hands-on experience in event planning, brand promotion, budget control, and cross-functional collaboration.

Key Responsibilities:

Event Planning & Execution

  • Assist in conceptualizing and organizing offline conferences, seminars, and promotional events aligned with company strategy.
  • Coordinate with internal teams and external partners to ensure smooth execution of activities.
  • Conduct post-event evaluations and follow up on leads by working with data team to maximize business opportunities.

Brand Promotion

  • Support the implementation of corporate image and brand strategies in line with business development goals.
  • Develop and execute customer engagement plans across different platforms.

Budget & Inventory Management

  • Assist in preparing budgets for offline campaigns and promotional materials; monitor costs to ensure efficiency.
  • Oversee production schedules, inventory tracking, and distribution of marketing collateral and giveaways.

Internal Communication

  • Collaborate with HR and internal teams to promote employer branding and related internal communication

Requirements:

  • Bachelor’s degree or above.
  • At least 3-5 years of relevant marketing/communications experience (candidates with strong potential and slightly less experience may be considered for junior level).
  • Strong copywriting skills with the ability to create engaging marketing content.
  • Familiarity with the analytical chemistry/Life sciences industry and awareness of product ecosystems.
  • Excellent communication, organizational, and coordination abilities.
  • Self-motivated, proactive, and able to work independently as well as within a team.

Preferred Skills:

  • Knowledge of both B2B and B2C marketing approaches.
  • Event project management experience (offline/webinar/hybrid) and vendor management
  • Bilingual or English-workable (reading/writing)
  • Hands-on attitude & “can-do” mindset

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Skills Required

  • Bachelor's degree or above
  • 3-5 years of relevant marketing/communications experience
  • Strong copywriting skills
  • Familiarity with analytical chemistry/Life sciences industry
  • Excellent communication, organizational, and coordination abilities

Beckman Coulter Diagnostics Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Beckman Coulter Diagnostics and has not been reviewed or approved by Beckman Coulter Diagnostics.

  • Healthcare Strength Healthcare coverage is described as comprehensive, including medical, dental, vision, life and disability insurance, flexible spending accounts, and mental health support. Feedback suggests these offerings are a notable strength of the overall package.
  • Leave & Time Off Breadth Paid time off, paid holidays, sick days, and volunteer time are highlighted, with flexibility or remote arrangements available for some roles. Feedback suggests this breadth of time-off options contributes meaningfully to total rewards.
  • Parental & Family Support Paid parental leave is provided for birth, adoption, or foster placement with the ability to use time in flexible increments within the first year. Feedback suggests family-focused perks like adoption support add tangible value for caregivers.

Beckman Coulter Diagnostics Insights

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The Company
HQ: Brea, CA
10,526 Employees
Year Founded: 1935

What We Do

Beckman Coulter is committed to advancing healthcare for every person by applying the power of science, technology, and the passion and creativity of our teams to enhance the diagnostic laboratory’s role in improving healthcare outcomes. Our diagnostic systems are used in complex biomedical testing, and are found in hospitals, reference laboratories and physician office settings around the globe. Beckman Coulter offers a unique combination of people, processes and solutions designed to elevate the performance of clinical laboratories and healthcare networks. We do this by accelerating care with a menu that matters, bringing the benefit of automation to all, delivering greater insights through clinical informatics and unlocking hidden value through performance partnership. An operating company of Danaher Corporation since 2011, Beckman Coulter is headquartered in Brea, Calif., and has more than 11,000 global associates working diligently to make the world a healthier place.

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