Marketing Communication Specialist

Reposted 14 Days Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Biotech
The Role
The MarCom Specialist will assist in event planning, brand promotion, budget management, and internal communication to enhance marketing efforts.
Summary Generated by Built In

Department:​ Marketing & Communications

About the Role:

We are seeking a proactive and creative Junior MarCom Specialist to support our marketing communications initiatives. The role focuses on promoting products and services through multiple channels, acquiring new customers, increasing market share, and strengthening brand positioning. This position offers an excellent opportunity to gain hands-on experience in event planning, brand promotion, budget control, and cross-functional collaboration.

Key Responsibilities:

Event Planning & Execution

  • Assist in conceptualizing and organizing offline conferences, seminars, and promotional events aligned with company strategy.
  • Coordinate with internal teams and external partners to ensure smooth execution of activities.
  • Conduct post-event evaluations and follow up on leads by working with data team to maximize business opportunities.

Brand Promotion

  • Support the implementation of corporate image and brand strategies in line with business development goals.
  • Develop and execute customer engagement plans across different platforms.

Budget & Inventory Management

  • Assist in preparing budgets for offline campaigns and promotional materials; monitor costs to ensure efficiency.
  • Oversee production schedules, inventory tracking, and distribution of marketing collateral and giveaways.

Internal Communication

  • Collaborate with HR and internal teams to promote employer branding and related internal communication

Requirements:

  • Bachelor’s degree or above.
  • At least 3-5 years of relevant marketing/communications experience (candidates with strong potential and slightly less experience may be considered for junior level).
  • Strong copywriting skills with the ability to create engaging marketing content.
  • Familiarity with the analytical chemistry/Life sciences industry and awareness of product ecosystems.
  • Excellent communication, organizational, and coordination abilities.
  • Self-motivated, proactive, and able to work independently as well as within a team.

Preferred Skills:

  • Knowledge of both B2B and B2C marketing approaches.
  • Event project management experience (offline/webinar/hybrid) and vendor management
  • Bilingual or English-workable (reading/writing)
  • Hands-on attitude & “can-do” mindset

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Skills Required

  • Bachelor's degree or above
  • 3-5 years of relevant marketing/communications experience
  • Strong copywriting skills
  • Familiarity with analytical chemistry/Life sciences
  • Excellent communication, organizational, and coordination abilities

Cepheid Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cepheid and has not been reviewed or approved by Cepheid.

  • Leave & Time Off Breadth PTO and paid holidays are portrayed as robust, with formal programs and mentions of generous time off and rollover in some cases. This breadth supports a positive view of time-off availability.
  • Healthcare Strength Core medical, dental, and vision coverage is highlighted repeatedly and is viewed as comprehensive for regular full‑time employees. Descriptions such as “good” or “great” benefits reinforce the strength of the health coverage.
  • Retirement Support A 401(k) plan with company matching is consistently included as part of the package. The presence of matching contributions strengthens perceived retirement readiness.

Cepheid Insights

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The Company
HQ: Sunnyvale, CA
4,883 Employees
Year Founded: 1996

What We Do

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.

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