Job Description:
Responsibility：
Brand Communication
Own communication strategy and calendar for Royal Canin Brand.
Lead creative and execution of brand-level communication plans (umbrella messaging), and brand communication strategy across the Pet Owner Journey.
Build strong brand equity and drive brand awareness through brand communication, marketing strategy, and integrated marketing activities.
Local point of contact with the global on RC brand communication
Manage related budgets, and keep improving investment effectiveness and efficiency through driving one-demand collaboration and resource synergy
Digital Assets Management
Build a digital Hub and manage all brand and digital assets, including but not limited to Weibo, WeChat, and other social media platforms.
Champion the global Media Key Beliefs and be able to implement them in the local market effectively.
Create a cross-functional understanding of media developments, issues, and trends that inform and influence Mars’ perspective
Lead development of optimal brand-specific media strategies and plans
Drive improvements in ROI on brand media investment
Lead the setting up of the digital assets management governance process, such as video.
Social Media Operation
Own communication strategy in social media
Lead creative and execution of social media operation, including brand account, PGC social recommendation, UGC, negative buzz mitigation, and platform collaborations
Innovate ways of working and methodology to win over young pet owners for precise nutrition category building and RC brand health equity accumulation
Lead social content strategy development and planning
Social influencer management
Incubation of associate ambassadors, professional KOLs, and KOS, etc.
Brand social profiling creation and amplification
Requirement:
1. Bachelor's degree or above in Marketing, Business, or related field.
2. At least 12 years+ experience in marketing function in MNC, with expertise and skill set in brand communication and leading-edge understanding of new media opportunities.
3. Excellent interpersonal, communication, and influencing skills; ability to collaborate with different stakeholders, including pillar marketing, global/regional stakeholders, and external agencies.
4. Ability to think strategically and drive sales and marketing alignment to a vision.
5. Ability to collaborate with cross-functional teams, comfortable with change, and able to navigate through ambiguity and conflicts.
6. At least 5+ years of experience in managing teams; proven ability to engage, motivate, and develop people.
7. Good English communication in both written and spoken.
Skills Required
- Bachelor's degree or above in Marketing, Business, or related field
- At least 12 years+ experience in marketing function in MNC
- Expertise in brand communication and new media opportunities
- Excellent interpersonal and communication skills
- At least 5+ years of experience in managing teams
- Good English communication in both written and spoken
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
