Marketing Cloud - Technical Architect

Posted One Month Ago
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Mexico City, Cuauhtémoc, Mexico City, MEX
In-Office
Expert/Leader
Cloud • Software
If you’re ready to build your future — and the future of technology — then you’re in the right place.
The Role
Architect and deliver end-to-end migrations from legacy marketing platforms to Salesforce Marketing Cloud Next and Data Cloud. Own solution and subscriber data architecture, consent migration, journey blueprints, unified profiles, data lineage, integrations, and migration cutovers. Lead discovery workshops, validate email deliverability, protect consent across large databases, and develop migration playbooks and accelerators. The role provides client-facing technical advisory and requires extensive Salesforce Marketing Cloud experience and multiple relevant certifications.
Summary Generated by Built In

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Customer Success

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce Marketing Cloud Technical Architect

Location: Mexico City (CDMX), Mexico
Role Overview
The Technical Architect – Marketing Cloud Next is an execution-focused technical leader responsible for architecting and delivering end-to-end migrations from legacy marketing platforms (Eloqua, Marketo, HubSpot, legacy SFMC) to Salesforce Marketing Cloud Next. As a foundational member of the Strategic Migration CoE and Migration Factory, this role acts as the primary technical authority for the Marketing Cloud Next track — owning solution design, data architecture, subscriber migration strategy, journey migration blueprint, and Data Cloud unified profile design.
Responsibilities

  • Provide technical leadership for migrations to Marketing Cloud Next and Salesforce Data Cloud (unified profiles, identity resolution, audience activation).
  • Design the subscriber and consent migration strategy (GDPR, CAN-SPAM, CASL), data extensions, and suppression lists.
  • Build the journey migration blueprint and data lineage documentation.
  • Facilitate discovery workshops, execute cutover, and validate deliverability (SPF/DKIM/DMARC).
  • Contribute to Migration Factory playbooks and accelerators.

Must-Have Requirements

  • Marketing Cloud Next (Email, Journey, Automation, Content, Mobile, Advertising Studio).
  • Salesforce Data Cloud.
  • Subscriber data architecture.
  • Compliance and consent management.
  • Email deliverability.
  • Data migration methodology.
  • Integration (Marketing Cloud Connect, REST/SOAP APIs).
  • AMPscript / SSJS.

Preferred Requirements

  • Experience migrating from Eloqua, Marketo, HubSpot, Pardot, or SFMC Classic.
  • ETL tools (Informatica, Talend, MuleSoft, Azure Data Factory).
  • Interaction Studio.
  • Additional channels: WhatsApp, LINE, Push, SMS.
  • Snowflake / Databricks.
  • Loyalty / Commerce Cloud.

Required Experience
10+ years in martech/Salesforce; 5+ years in Marketing Cloud with at least 2 completed end-to-end migrations; 3+ years in client-facing advisory/architecture roles; experience migrating 10M+ record databases without consent loss.
Certifications
Required: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, Data Cloud Consultant. Preferred: Marketing Cloud Developer, Application Architect.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Skills Required

  • Marketing Cloud Next experience across Email, Journey, Automation, Content, Mobile, and Advertising Studio
  • Salesforce Data Cloud experience
  • Subscriber data architecture experience
  • Compliance and consent management experience
  • Email deliverability experience
  • Data migration methodology experience
  • Integration experience with Marketing Cloud Connect, REST APIs, and SOAP APIs
  • AMPscript and SSJS experience
  • 10+ years of experience in martech or Salesforce
  • 5+ years of Marketing Cloud experience
  • At least two completed end-to-end migrations
  • 3+ years in client-facing advisory or architecture roles
  • Experience migrating databases containing 10 million or more records without consent loss
  • Marketing Cloud Email Specialist certification
  • Marketing Cloud Administrator certification
  • Marketing Cloud Consultant certification
  • Data Cloud Consultant certification
  • Experience migrating from Eloqua, Marketo, HubSpot, Pardot, or SFMC Classic
  • Experience with Informatica, Talend, MuleSoft, or Azure Data Factory
  • Interaction Studio experience
  • Experience with WhatsApp, LINE, Push, or SMS channels
  • Snowflake or Databricks experience
  • Loyalty Cloud or Commerce Cloud experience
  • Marketing Cloud Developer certification
  • Application Architect certification

Salesforce Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Salesforce and has not been reviewed or approved by Salesforce.

  • Healthcare Strength — Healthcare coverage is described as robust, with strong medical, dental, vision, and mental-health support. Offerings include multiple plan options and confidential counseling through Lyra for employees and eligible dependents.
  • Parental & Family Support — Family benefits stand out, with substantial paid parental leave for primary and secondary caregivers. Additional resources include fertility assistance, adoption and surrogacy support, and subsidized backup care.
  • Leave & Time Off Breadth — Time-off programs are broad, featuring flexible or unlimited PTO for many salaried roles. Paid volunteer days and early PTO accrual for hourly employees further enhance overall time-away flexibility.

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The Company
HQ: San Francisco, CA
72,000 Employees

What We Do

Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way. Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.

Why Work With Us

There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.

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