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Halter is on a mission to unlock more productive and sustainable farming and ranching.
The Role
About the role
At Halter, we’re all about running impactful campaigns that put our farmers front and centre. As Marketing Campaigns Manager for NZ, you’ll own how those campaigns are brought to life, from the first idea to execution and launch.
From new product feature launches, compelling storytelling, competitions or offers that cut through, you’ll work across different types of campaigns and channels. Radio, print, TV, mail drops, digital and other channels too - you love it all and make sure everything feels relevant, well-timed and worth a farmer’s attention.
Why this role above everything else you’ve seen? At Halter, we’re a challenger brand. That means we don’t just follow the playbook - we look for fresh, authentic, and engaging ways to show up in our marketing. We love telling farmers’ stories and finding epic, creative ways to bring them to life. And with our big ‘test and learn’ mindset, we’re always experimenting, trying new things, and figuring out what really connects.
What your day could look like
- Bringing campaigns to life: You’ll own the delivery of integrated marketing campaigns across radio, magazines, newspapers, TV, rural mail drops and more. This includes coordinating with media partners on bookings, schedules, approvals and go-live dates, managing print schedules, and making sure creative is supplied correctly. You’ll work closely with the NZ marketing regional manager and sales teams to understand what’s relevant regionally and what will genuinely resonate with farmers, adapting where needed based on feedback.
- Telling compelling stories of Halter farmers: You’ll tell real farmer stories - why they chose Halter, how they use it day to day, and the value it brings to their farm. You’ll get close to the detail, writing clear, engaging copy and putting together the occasional video or creative brief to bring these stories to life. Working closely with farmers, sales, marketing and creative partners, you’ll keep everything honest, practical, and grounded in real outcomes so other farmers can see themselves in the story.
- Coordinating the creation of campaign materials and assets: You’ll manage the end-to-end creation and delivery of campaign assets including flyers, posters, radio spots, video, and merchandise. You’ll help shape the creative approach, write or contribute to creative briefs and messaging, and work closely with internal creative teams and external partners such as agencies, printers, merch suppliers, video editors, media partners, and Halter farmers to bring it all together. You’ll own timelines, approvals, and delivery, making sure everything lands as intended.
- Keeping campaigns on brand, on budget, on brief, and on time: You’ll be the steady hand that keeps campaigns running smoothly from start to finish. This means making sure activity stays true to Halter’s tone and messaging, budgets are managed responsibly, and timelines are met. You’ll spot risks early, keep communication clear, and make practical decisions to keep things moving. When trade-offs are needed, you’ll use good judgement to balance quality, cost, and impact, making sure we deliver campaigns we’re proud of and that work in the real world.
- Developing fresh campaign ideas: You’ll think carefully about channel choice and how campaigns come together, developing ideas that feel genuinely engaging rather than more noise. You’ll look for ways to cut through what farmers already see and get, using smart execution and clear thinking to make Halter stand out. By staying close to what’s happening on farm and in market, you’ll help shape campaign ideas and briefs that are practical, distinctive, and worth a farmer’s attention.
- Tracking outputs and results: You’ll make sure our campaigns are set up to learn from, not just report on. That means thinking upfront about how success will be measured, keeping a close eye on how campaigns are performing once they’re live, and feeding insights back quickly. You’ll help us understand what’s working and delivering ROI, what’s not, and why, so we can iterate fast, improve execution, and keep raising the bar on what we put into market.
Who are we looking for
- Around 3 to 4 years of experience in marketing, with strong hands-on campaign and delivery experience
- Ideally has experience marketing B2B SaaS products
- Proven experience coordinating multi-channel campaigns with lots of moving parts
- Comfortable managing external partners, customers and internal stakeholders
- Confident working closely with sales teams and non-marketers (e.g. product teams)
- A practical communicator who understands how to make things land with farmers
- Experience in agriculture or farming - nice to have, but not essential
Why our team loves working at Halter
- Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.
- A genuine and shared connection to our mission to make a difference in the world.
- The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a high-growth technology scale-up on the global stage.
- Our ideas are truly valued, we are able to move fast, and our impact is real.
- State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city.
- Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
- Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
- Delicious snacks and drinks are available for your daily flow.
Our Office First Approach
There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams.
Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.
We’re office first, not office only. This means working from the office everyday is our default setting, but we flex when we need to. We have a high-trust culture, so everyone is trusted to do what’s best for Halter.
Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including BOND Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our careers website, LinkedIn & Instagram.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
What the Team is Saying
Nicola
North Island Business Development Manager
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The Company
What We Do
We bridge deep tech into farming and ranching. Halter enables farmers and ranchers to remotely shift, virtually fence and proactively monitor their cows’ health and behavior. Can you imagine watching 500 cows or cattle walk calmly towards the milking shed or their next break? No quad bikes, no dogs, no fences. Just a herd of cows walking at their own pace. People say it looks like magic. Our customers are revolutionizing farming and ranching with Halter. It's changing lives and transforming an industry.
Why Work With Us
There's something special about being surrounded by spectacular people making real change in the world. At Halter, you'll do your best work, with the best people and have the biggest impact in a culture grounded in performance.
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Halter Offices
OnSite Workspace
Our field teams are often on the road however, we believe that in-person interaction is key to building a high-performing culture so there will be times when we would like our team to meet in person.
Typical time on-site:
None
