Marketing Campaign Program Manager

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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
As the Marketing Campaign Manager, you’ll play a pivotal role in improving marketing program orchestration to drive efficiency and the effectiveness of the business facing Marketing Business Partner team. This role will be responsible for holding pen to paper on campaign plans, executing campaign strategy, managing audiences and providing campaign support to the Marketing Business Partner team.

What You'll Bring:

• Bachelor’s degree

• 5+ years of experience managing demand generation, customer acquisition or awareness marketing programs

• A solid understanding of B2B marketing strategy, content creation and omnichannel activations, with a strong background in campaign development and execution

• We'd Love to See:

• Ability to operate as a proactive, self-motivated individual and collaborative team player, who takes accountability and ownership of work

• Ability to manage multiple campaigns concurrently with strong attention to detail and a focus on results

• Ability to build relationships and be comfortable collaborating across a large and complex matrixed business environment

• Strong program/project management, prioritization, critical thinking and problem solving, and organizational skills

• Excellent communication and presentation skills

Impact You'll Make:

• Work closely with internal marketing teams to understand marketing strategy, objectives and campaign goals

• Translate marketing and campaign plans into deliverables and timelines, enter into marketing workflow system and manage campaign execution

• Partner with marketing channel and analytics leads to understand campaign performance, recommend improvements and compile campaign reports for Marketing Strategists/Marketing Managers using Eloqua, PowerBI and Demandbase

• Ensure the delivery and execution of campaigns according to plan in order to drive opportunities and pipeline

• Provide communication to sales, SDRs and other field teams so they are aware of the marketing campaigns and required follow up

• Participate in planning sessions, campaign kickoffs, monthly and/or quarterly business reviews and other meetings as required

• Manage the creation of list builds, coordinate target account lists and work with internal team on dynamic audiences using relevant buying group information and buyer personas

• Manage marketing campaign activities within budget guidelines and deadlines under the direction of Lead Marketing Business Partners and Marketing Managers

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information :

The U.S. base salary range for this position is $82,700.00 - $120,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

 

TransUnion's Internal Job Title:

Sr Consultant, Marketing Communications