Marketing Business Development Representative

Posted 19 Days Ago
Be an Early Applicant
Milwaukee, WI, USA
In-Office
21-28 Hourly
Entry level
Other • Security
The Role
Convert marketing-driven and outbound prospects into qualified sales meetings via high-volume calling and multi-channel outreach. Qualify leads, set appointments, maintain CRM data in Salesforce, build pipeline, and collaborate with Marketing and Sales to meet KPIs and SLAs.
Summary Generated by Built In

Build your best future with the Johnson Controls team 

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. 

 
For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward. 

Job Profile Summary 

The Marketing Business Development Representative (MBDR) is responsible for converting marketing-driven demand and outbound prospecting efforts into qualified sales meetings. This role bridges Marketing and Sales by engaging prospects through cold calling and campaign follow-up, validating interest, and scheduling high-quality appointments that drive pipeline creation. 

 

Key Responsibilities 

Outbound Prospecting 

  • Execute high-volume outbound calling (50–100+ dials/day) across target accounts 

  • Follow structured outreach cadences across phone, email, and voicemail 

  • Engage decision-makers and introduce relevant solutions 

  • Partner with regional marketer[s] on event pre-calls and post-event “qualification” 

Marketing Lead Conversion 

  • Rapidly follow up on inbound and campaign-generated leads 

  • Leverage intent signals, campaign context, and messaging to personalize outreach 

  • Convert Marketing Qualified Leads (MQLs) into Sales Working Leads (SWLs)  

Appointment Setting 

  • Conduct high-level qualification (need, role, timing, fit) 

  • Ensure strong handoff to inside or frontline sales with documented context 

Pipeline Development 

  • Build a pipeline of new customers 

  • Nurture prospects through persistent, multi-touch follow-up 

  • Support campaign performance and pipeline conversion goals 

CRM & Data Discipline 

  • Log all activity and outcomes in Salesforce 

  • Maintain accurate lead/contact data and status updates through handoff 

  • Track performance against defined KPIs and SLAs 

Cross-Functional Collaboration 

  • Partner with Marketing on lead quality and campaign feedback 

  • Align with Sales on target accounts and meeting expectations 

 

Required Qualifications 

  • High school diploma or equivalent (Bachelor’s preferred) 

  • 0–3+ years in sales, customer service, call center, or similar role 

  • Strong verbal communication and phone presence 

  • Ability to work in a disciplined, high-activity, metrics-driven environment and maintain a high level of organization 

  • IT and data management knowledge  

 

Preferred Qualifications 

  • Experience in cold calling, SDR, MDR, or inside sales roles 

  • Familiarity with Salesforce or similar CRM 

  • Exposure to B2B sales and marketing environments 

 

Core Competencies 

  • Cold Calling & Objection Handling 

  • Communication & Persuasion 

  • Time Management & Execution Discipline 

  • Resilience & Coachability 

  • Basic Sales Qualification 

HIRING HOURLY RANGE: $21.00-28.00 (Hourly rate to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
 

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

Skills Required

  • High school diploma or equivalent
  • Bachelor's degree
  • 0-3+ years in sales, customer service, call center, or similar role
  • Strong verbal communication and phone presence
  • Ability to work in a disciplined, high-activity, metrics-driven environment and maintain organization
  • IT and data management knowledge
  • Experience in cold calling, SDR, MDR, or inside sales roles
  • Familiarity with Salesforce or similar CRM
  • Exposure to B2B sales and marketing environments

Johnson Controls Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson Controls and has not been reviewed or approved by Johnson Controls.

  • Retirement Support Retirement support is positioned as a meaningful part of the package through employer 401(k) matching, repeatedly framed as a strong pillar of the overall rewards mix. The matching contribution is described with specific match levels in multiple places, reinforcing perceived value for long-term saving.
  • Leave & Time Off Breadth Time off is presented as comparatively robust, with multiple paid holiday categories, vacation time, and sick time described as generous or “amazing” in places. Paid time off breadth appears to be a consistent contributor to total rewards attractiveness beyond base pay.
  • Flexible Benefits Benefits are described as broad and customizable, spanning standard medical/dental/vision plus optional add-ons like pet insurance, identity protection, and legal support. Tuition reimbursement is repeatedly highlighted as a high-value option supporting professional development.

Johnson Controls Insights

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The Company
HQ: Chennai
100,000 Employees
Year Founded: 1885

What We Do

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. Dedicated to protecting the environment, we deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 100,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®.

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