Editor, Newsletters

Posted 5 Hours Ago
Be an Early Applicant
Hiring Remotely in US
Remote or Hybrid
55K-58K Annually
Entry level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
People Inc. is America’s largest digital and print publisher.
The Role
Plan, write, and optimize newsletter and push-notification content to drive traffic and revenue. Use analytics and reporting tools to inform content strategy, coordinate with editorial, production, and analytics teams, and develop marketing copy and deployment processes to meet audience engagement goals.
Summary Generated by Built In

Job Title

Editor, Newsletters

Job Description

I. Job Summary | Major goals and objectives.

 

Execute content marketing strategy in a cross-functional environment including email, browser push notifications, and other audience retention initiatives to maximize web traffic, revenue, and other goals as defined, for People.inc digital properties. Will write strategic, engaging content for newsletters, browser push notification campaigns, experiences and other strategies to drive online engagement for People Inc brands. Will communicate regularly with online editorial, email, social media & editorial analytics teams to optimize engagement and key metrics that align with department goals. In addition, will assist with educating editorial teams about how to use data to create persistent audience engagement and growth, and make recommendations for new strategies to meet goals.

Remote or Hybrid 3x a week 

In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

II. Essential Job Functions

    Accountabilities, Actions and Expected Measurable Results

  • Build audience interactions through data-driven content selection and distribution via email, browser and push notifications, and other channels of engagement

  • Create and maintain a content plan for newsletter programs as assigned

  • Communicate effectively with editorial, production, and analytics teams to develop email content and deploy messages that align with achieving business goals

  • Utilize reporting tools to determine content strategy and plan that drives business goals such as site traffic, pageviews, and revenue.

  • Optimize content using accurate analysis of performance data

  • Use data and analysis to inform decision-making around content selection to maximize marketing performance

  • Assist in developing editorial analytics and reporting for People Inc editorial teams to and work closely with brands to optimize content and new content creation

  • Assist with developing marketing copy that drives conversion for programs such as subscriptions, video and other editorial products

  • Coordinate with production team to ensure accuracy of all deployments

  • All other projects as required to meet traffic and revenue goals


III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

  • Bachelor’s degree, preferably in journalism or communications, or equivalent training and/or experience.

Experience:

  • Professional experience or internship experience preferred

  • Digital marketing and/or social experience preferred.

Specific Knowledge, Skills, Certifications and Abilities:

  • Fundamental understanding of the web, user-generated content tools and social media. 

  • Good critical thinking, analytical, and problem-solving skills are necessary. 

  • Must possess an understanding of basic Excel and/or Google Sheets functionality.

  • An interest in emerging trends within the email and/or social industry.

  • Must be detail-oriented and have strong organizational skills.

  • Ability to collaborate and build relationships with internal stakeholders.

  • Excellent time management skills for multiple projects with a range of scope.

  • Experience with Google Analytics, MicroStrategy, or Looker preferred.


% Travel Required (Approximate): 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: Remote: $55,000.00 - $58,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

Skills Required

  • Bachelor's degree or equivalent training/experience (preferably in journalism or communications)
  • Professional experience or internship experience in digital media or marketing
  • Digital marketing and/or social media experience
  • Fundamental understanding of the web, user-generated content tools, and social media
  • Strong critical thinking, analytical, and problem-solving skills
  • Basic Excel and/or Google Sheets functionality
  • Interest in emerging trends within email and social industries
  • Detail-oriented with strong organizational skills
  • Ability to collaborate and build relationships with internal stakeholders
  • Excellent time management skills for handling multiple projects
  • Experience with Google Analytics, MicroStrategy, or Looker

What the Team is Saying

Vlada
Brian
Nabil

People Inc. Compensation & Benefits Highlights

  • Retirement Support Company filings indicate a long‑standing, above‑average 401(k) match with strong formulas across legacy groups. Disclosures also point to broad U.S. eligibility, making retirement a standout element.
  • Healthcare Strength Company materials describe healthcare as significantly subsidized, with retiree medical available for certain employees. These details signal robust coverage for a media company.
  • Leave & Time Off Breadth Job postings indicate many salaried roles offer “unlimited” PTO, 10–12 paid holidays, and paid parental leave, plus adoption/surrogacy assistance. These programs expand flexibility and family support.

People Inc. Insights

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The Company
HQ: New York, NY
3,500 Employees
Year Founded: 1996

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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People Inc. Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQNYC/HQ
Bengaluru, IN
Birmingham, AL
Chicago, IL
DSM
Los Angeles, CA
Seattle, WA
Learn more

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