Marketing Automation & Operations Specialist

What’s the job?

We are looking for a detail-oriented Comms Builder to join Payoneer’s AI Growth & Business Technology organisation. This is a hands-on, execution-focused role: you will build the operational and transactional communications that keep our customers informed, compliant, and engaged — covering critical moments like compliance notices, risk alerts, account actions, and product updates.

You will work inside Braze, Payoneer’s customer engagement platform, building campaigns and multi-step journeys across email, push, WhatsApp, SMS, and in-app channels. As part of our BizTech Ops team You will partner closely with Life Cycle Marketing team, who define strategy

What You’ll Do

Campaign & Canvas Build

• Build end-to-end campaigns and multi-step Canvas journeys in Braze across email, push, WhatsApp, SMS, and in-app channels.
• Configure message variants, apply entry and exit rules, and set up audience targeting and trigger conditions based on briefs provided by the strategy team.
• Apply Liquid personalization, conditional logic, and Connected Content to create dynamic, compliance-driven messages that respond to user attributes and real-time data.
• Work within approved email base layouts and design templates maintained by the BizTech Ops team.
• Apply and enforce Braze naming conventions, tagging standards, and asset categorization on every campaign and Canvas - mandatory for governance and reporting.
• Work with AI in Braze to ensure efficiency and accuracy.

Data & Audience Validation

• Validate audience segment logic - including include/exclude filters and test vs control splits - before every handoff.
• Confirm segment sizes match expected populations and flag anomalies before build completion.
• Verify all required user attributes are correctly mapped and present in the data layer - including identifiers, locale, product flags, and cohort assignments.

Content Quality & Localisation

• Verify that all copy is approved, Liquid variables render correctly, and fallback values are set for every personalisation token.
• Confirm localisation is complete across all required markets and validate special characters, encoding, and formatting for each locale.
• Run device, dark mode, and RTL rendering checks where applicable before handoff.
• Confirm UTM parameters and tracking links are consistent and correctly formatted.

Handoff & Collaboration

• Complete the full pre-handoff build checklist - covering naming, content, data, rendering, and channel-specific items - before submitting campaigns for QA.
• Respond promptly to QA feedback from BizTech Ops and rework builds in Braze.
• Collaborate with LCM Planners to understand brief intent and translate strategy into accurate Braze builds.
• Flag ambiguities, data issues, or template gaps to the relevant owner early — don’t wait for QA to surface them.

Who You Are

Required

• 2+ year of hands-on experience building customer communications in Braze.
• Braze certificate L3 · Technical Expert + L2 · Mktg Specialist+ L1 · Practitioner
• Practical experience building multi-step journeys or Canvas flows, not just single-send campaigns.
• Working knowledge of Liquid templating for personalization, conditionals, and fallback logic.
• Solid understanding of audience segmentation, entry/exit criteria, and user attribute mapping.
• Experience building across multiple channels - email is the baseline; experience with push, WhatsApp, SMS, or in-app is a strong plus.
• High attention to detail: you complete checklists, follow naming conventions, and catch errors before they reach QA.
• Clear written communication in English - you will work daily with remote colleagues across multiple time zones.
• Ability to manage your own workload, meet deadlines, and flag blockers proactively.
• Working knowledge of subscription management and frequency capping — subscription groups and states - to keep operational and compliance messaging opt-in compliant.
• Familiarity with the Braze data model - standard and custom attributes, custom events, and event properties -and how they drive segmentation and personalization.

Advantage

• Experience specifically with operational, transactional, or compliance-driven communications — not just marketing or promotional messages.
• Familiarity with Connected Content or dynamic content pulled from external APIs or data sources.
• Experience setting up A/B or multivariate test variants within campaigns or Canvases.
• Understanding of email deliverability best practices (sender reputation, suppression lists, bounce handling).
• Background in fintech, payments, or a regulated industry where accuracy and compliance carry real consequences.
• Working knowledge of the Braze REST API and API-triggered campaigns.
• Familiarity with Braze data ingestion and export methods - SDK, Cloud Data Ingestion, and Currents.