The Role
Leads member, patient, provider, and prescription-holder engagement and experience marketing programs across onboarding, lifecycle communications, education, digital adoption, retention, and benefit utilization. Develops integrated campaigns across digital, email, mobile, web, direct mail, contact center, and pharmacy channels. Partners cross-functionally on segmentation, personalization, journey mapping, testing, optimization, analytics, compliance, and performance reporting.
Summary Generated by Built In
Requisition Number: 2387470
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- Manage consumer / provider (member, patient, perscriber, provider and prescription-holder) engagement and experience marketing programs that support onboarding, activation, education, benefit awareness, digital adoption, service navigation, retention influence, NPS, and value realization
- Translate operational, experience, business, and audience priorities into actionable onboarding strategies, engagement plans, lifecycle communications, channel recommendations, content needs, timelines, and measurable outcomes
- Develop and execute communication programs that help secured populations understand what to do, where to go, how to access support, how to use available services, and how to realize value from Optum
- Manage steady-state engagement programs that educate existing audiences, deepen relationship value, increase benefit understanding, reduce service friction where aligned to goals, and support continued use of pharmacy and PBM services
- Coordinate integrated communications across print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other relevant consumer / provider engagement channels
- Partner with operations, enterprise experience, digital, product portfolio, content, creative, analytics, marketing operations, legal, privacy, compliance, channel teams, and business relationship owners to align priorities, dependencies, approvals, and execution
- Support segmentation, personalization, journey mapping, testing, optimization, and performance reporting across onboarding and engagement journeys
- Monitor activation, engagement, utilization, digital adoption, self-service adoption, NPS, retention influence, experience, and journey metrics; prepare insights and recommendations for optimization
- Identify onboarding, education, engagement, and experience gaps; recommend corrective actions to improve understanding, satisfaction, relationship durability, and value realization
- Maintain operating routines, status reporting, project plans, budget inputs, risk logs, and leadership-ready updates
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- 11+ years of experience in marketing, member/customer engagement, customer experience, lifecycle marketing, CRM, or integrated communications
- Experience leading integrated marketing campaigns across digital, email, mobile, web, direct mail, contact center, and other customer-facing channels
- Experience analyzing campaign and experience metrics, including engagement, utilization, retention, customer satisfaction, NPS, and digital adoption KPIs
- Hands-on experience with Salesforce Marketing Cloud, Adobe
- Experience Cloud, HubSpot, Marketo, Eloqua, or similar CRM and marketing automation platforms
- Solid understanding of marketing automation, CRM platforms, customer data, testing methodologies, and campaign optimization techniques
- Solid proficiency with Microsoft Office, especially PowerPoint, Word, Excel, and Outlook, with demonstrated ability to create polished, executive-ready presentations and sales materials.
Ability to be flexible and work with ambiguity - Proven solid stakeholder management skills with experience partnering cross-functionally with operations, product, digital, analytics, content, creative, legal, compliance, and marketing team
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Skills Required
- 11+ years of experience in marketing, member or customer engagement, customer experience, lifecycle marketing, CRM, or integrated communications
- Experience leading integrated marketing campaigns across digital, email, mobile, web, direct mail, contact center, and other customer-facing channels
- Experience analyzing campaign and experience metrics, including engagement, utilization, retention, customer satisfaction, NPS, and digital adoption KPIs
- Hands-on experience with Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, Marketo, Eloqua, or similar CRM and marketing automation platforms
- Solid understanding of marketing automation, CRM platforms, customer data, testing methodologies, and campaign optimization techniques
- Proficiency with Microsoft Office, especially PowerPoint, Word, Excel, and Outlook
- Ability to create polished, executive-ready presentations and sales materials
- Ability to be flexible and work with ambiguity
- Strong stakeholder management skills and experience partnering cross-functionally with operations, product, digital, analytics, content, creative, legal, compliance, and marketing teams
Optum Compensation & Benefits Highlights
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Parental & Family Support — Paid parental leave (six weeks), paid caregiver leave (up to two weeks), Bright Horizons back-up care, and adoption assistance up to $10,000 are prominently included. Feedback suggests these family supports meaningfully aid work-life balance and are often highlighted as strengths.
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Retirement Support — A 401(k) with company match is available to all employees, including part-time staff, alongside other financial protections like disability and life insurance. Feedback suggests broad access and matching make retirement support a core pillar of the package.
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Equity Value & Accessibility — An Employee Stock Purchase Plan offers discounted company stock, with some roles also eligible for sign-on or performance bonuses. Feedback suggests the ESPP is a standout financial perk that helps employees build ownership over time.
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
