The Role
Leads integrated digital marketing campaigns across email, social, display, paid search, partner marketing, and ABM channels. Manages Marketo nurture programs, conversion optimization, performance reporting, marketing budgets, and data-driven strategy. Partners with Sales, Customer Success, and Product to generate pipeline, accelerate revenue, and improve engagement among strategic accounts.
Summary Generated by Built In
Requisition Number: 2386035
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- Campaign Management: Lead the planning, execution, and optimization of digital marketing campaigns across channels including email, social media, display advertising, paid search, and partner marketing
- Performance Measurement & Reporting: Track, analyze, and report campaign performance against defined goals, KPIs, and ROI targets, providing actionable recommendations for improvement
- Conversion Rate Optimization (CRO): Develop and implement strategies to improve conversion rates and maximize the effectiveness of marketing programs across channels
- Account-Based Marketing (ABM): Define and execute ABM strategies for high-value target accounts, aligning closely with sales priorities to drive pipeline growth and business impact
- Marketo B2B Email Marketing: Design, launch, and optimize B2B email nurture journeys and campaigns using Marketo to enhance engagement and lead progression
- Data-Driven Decision Making: Leverage marketing data and analytics to generate insights, identify opportunities, and inform strategic marketing decisions
- Budget Management: Manage and optimize marketing budgets to ensure effective resource allocation and maximize return on marketing investments
- Cross-Functional Collaboration: Partner with Sales, Customer Success, Product, and other key stakeholders to align marketing initiatives with business objectives and customer needs
- Pipeline & Revenue Support: Develop and execute marketing programs that support sales objectives, generate pipeline, and accelerate growth within strategic customer and prospect accounts
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- 8+ years of experience in performance marketing, digital marketing, demand generation, or a related field
- Proven experience with Marketo or similar marketing automation platforms for campaign execution, lead nurturing, and marketing operations
- Hands-on experience in planning, launching, and optimizing paid media campaigns across digital channels
- Experience working with CRM platforms and leveraging customer journey mapping to enhance marketing effectiveness and customer engagement
- Solid knowledge of PPC, SEO, Programmatic Advertising, and Retargeting strategies and best practices
- Demonstrated success in developing and executing Account-Based Marketing (ABM) strategies that drive engagement, pipeline growth, and conversions within high-value target accounts
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Skills Required
- 8+ years of experience in performance marketing, digital marketing, demand generation, or a related field
- Experience with Marketo or similar marketing automation platforms for campaign execution, lead nurturing, and marketing operations
- Hands-on experience planning, launching, and optimizing paid media campaigns across digital channels
- Experience working with CRM platforms and customer journey mapping
- Knowledge of PPC, SEO, programmatic advertising, and retargeting strategies
- Demonstrated success developing and executing Account-Based Marketing strategies that drive engagement, pipeline growth, and conversions
Optum Compensation & Benefits Highlights
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Leave & Time Off Breadth — PTO is generally described as decent or good, and many note it as a strong part of the package. Actual ability to take time off can depend on workload and team coverage.
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Retirement Support — Offerings include a 401(k) with employer match and access to an employee stock purchase plan, which are highlighted as meaningful components of total rewards. These programs are consistently referenced among core benefits.
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Parental & Family Support — Parental and caregiver leave, along with adoption assistance, are publicly highlighted and viewed as notable elements of the package. Availability can be role-specific, but these supports contribute to overall breadth where offered.
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
