The Role
Lead email marketing strategy and operations, develop advanced email journeys, optimize funnel performance, and drive platform and process improvements. Influence stakeholders and senior leadership, manage A/B testing, collaborate across marketing teams, and deliver measurable channel outcomes at scale.
Summary Generated by Built In
The Marketing Automation Manager leads advanced email marketing strategy and delivers improvements that drive performance across multiple areas of the business. The role develops and promotes new methodologies within the specialty area and defines objectives. The Marketing Automation Manager influences stakeholders across functions, communicates with senior leadership on technical and strategic topics and ensures alignment with wider business goals. The role solves complex operational problems using deep expertise and analysis and improves systems and processes at scale.
Responsibilities
- Lead the development of new Email marketing concepts and methods that advance marketing Performance.
- Define objectives for Email marketing channel and ensure measurable outcomes.
- Influence stakeholders to adopt new operational practices, methodologies and approaches.
- Communicate with senior leadership on matters of technical and strategic importance.
- Lead improvements to email marketing operations, systems, processes and tools across multiple areas.
- Oversee advanced demand funnel optimisation and performance measurement.
- Collaborate closely with Field Marketing and COE teams to ensure alignment and collaboration.
- Guide enhancements to Email marketing technology platforms and ongoing A/B testing.
- Lead on strategy, planning, build and report channel performance and optimisation.
- Anticipate operational needs and drive actions to improve efficiency and first in class performance.
- Support the creation of best in class Marketing Automation and Operations function.
- Support wider marketing teams in campaign creation and deployment.
- Support wider business projects to improve systems, processes and ennablement.
Skills, Knowledge & Expertise
- Extensive experience in Email marketing operations, including building strategies, creating first-in-class email journeys at every stage of the prospect funnel.
- extensive knowledge of building email journey using systems such as HubSpot, Pardot.
- Recognised subject matter expertise in marketing technology, performance and operational frameworks.
- Ability to create and promote new methodologies and operational approaches.
- Strong communication and influencing skills, including the ability to work with senior leadership.
- Ability to analyse and optimise complex technical and operational issues across.
- Proven track record of independently leading complex projects with strong judgement.
- Experience improving email performance and processes for multiple products and multiple languages.
About
Forterro is a federation of ERP software and services companies serving small to mid market companies around the globe, with offices in UK, Germany, Sweden, Switzerland, France, Poland, Bulgaria, India, Morocco and USA. At Forterro, we invest in and help to fortify both local and niche ERP software businesses.Our product line businesses are local, not localized and vertical, not verticalized.
Skills Required
- Extensive experience in email marketing operations and building end-to-end email journeys
- Experience with email/marketing automation platforms such as HubSpot and Pardot
- Subject matter expertise in marketing technology, performance measurement, and operational frameworks
- Strong communication and stakeholder influencing skills, including working with senior leadership
- Ability to analyze and optimize complex technical and operational issues across systems and processes
- Proven track record leading complex projects independently with strong judgement
- Experience improving email performance and processes across multiple products and languages
- Experience designing and running A/B tests for email optimization
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The Company
What We Do
Founded in 2012, Forterro has grown to become a category leader software solutions for the industrial market – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 1,600+ employees provide and support software for more than 13,000 industrial businesses. Our products are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.
